User experience was undoubtedly big in 2017; be it interfaces of products, onboarding process or content to be consumed through different digital platforms.

1. 7 UX Trends
You Must Embrace to Enhance End
User Satisfaction in 2018

2. User experience was undoubtedly big in 2017; be it interfaces
of products, onboarding process or content to be consumed
through different digital platforms. In 2018 also I believe that
user experience centered design would be a top priority for a
website design company.
Changes in technology always play a pivotal role in the
evolution of design trends. Hence, it is not easy to predict
which trends would dominate the UX design space in the years
to come.

3. The following are the most promising UX trends
to watch out for in 2018:
#2 Microinteractions will become more prevalent
#1 AR will continue to amaze
#4 Voice-activated interfaces will be next big thing
#3 Creating content centered experiences
#6 Personalization will become smarter
#5 Biometric authentications
#7 Customized cinemagraphs

4. #1 AR will continue to amaze

5. Os We are in 2018 and it won’t be a wrong guess if I say that am
very sure you have not forgotten Pokemon Go by Niantic, the
gaming sensation of 2016. But augmented reality has by far
traversed the boundaries of gaming to various other sectors.
Facebook CEO, Mark Zuckerberg had talked about the
company’s augmented reality ambitions last year at the
company’s annual developer conference, F8, in San Jose,
California. And he predicted that eventually all the screens would
be replaced by lenses to render “the ultimate AR experience”.
KEA is already leveraging this technology to boost its furniture
sales. Do you have any idea? Get in touch with an innovative web
design and development company so that they can develop an

6. #2 Microinteractions will become more prevalent

7. Microinteractions are subtle effects that are centered on a single
use case that accomplishes a primary task. Microinteractions
experts like Dan Saffer say that the difference between a product
that you love and the one you tolerate are due to microinteractions
you have with it.
So, if you are keen on winning over your audience in 2018, then
you have to focus on designing microinteractions well.
Examples of favourite microinteractions are –
● Apple iPhone’s mute switch
● Twitter’s pull-to-refresh
● Facebook’s like button

8. Microinteractions are mostly used for preventing user error,
operating a setting or communicating the outcome of an action.
We would see more websites utilize microinteractions to create
amazing UX designs for encouraging user engagement.

9. #3 Creating content centered experiences

10. The importance of good content to user experience will rise in
2018. Design or fancy interactions no doubt catch the attention of
your site visitors; however, they do not come to your site in order to
appreciate them. Rather they land on your site because of their
need for information.
Doesn’t it seem nonsensical that conversations about content are
not happening across an entire project team? As content is so
crucial I recommend that web development experts must include
clients in content requirement conversations whenever appropriate.
Moreover, how would you decide about the necessary functionality
and the technology needed to support it without content?

11. Finally, it is important that you find the right mix of technology and
content to convert users from first-time users to repeat users.
Here’s how web designers can create content-centered
experiences in 2018:
● Make content comprehension easier by presenting visuals in a clear order.
● Remove redundant design clutter to keep the attention of users focused on
product content.
● Give content some room to breathe by making good use of white space.

12. #4 Voice-activated interfaces will be next big thing

13. Voice-activated virtual assistants are quite popular with
consumers and it is evident from the fact that in 2016, around 20
percent of all mobile searches were performed with voice
activation, as per Google.
Voice-activated interfaces boost the user experience by eliminating
the friction of typing for app users, no wonder Siri, Alexa and
Google Now are an integral part of most users’ life. This is the
reason I see it as the next big thing in 2018!
Many designers will continue to adopt this technology and users
will continue to embrace it this year and beyond. This is because
contemporary voice assistants are usually exhibiting 90 percent
accuracy, not exceptionally.

14. #5 Biometric authentications

15. Biometrics is not a new technology and we have been
witnessing its use for authentication and managing identity. In
2018, we will see this trend rise and become more accessible.
Biometric authentications are commonly used in devices these
days for verifying the identity of a person. For instance, facial
recognition, fingerprints, iris scan or voice recognition is done to
compare the person’s stored biometric data in the device to
establish the identity of the device owner.
In addition, biometric-based technology not only boosts security for
users but also enhances user-experience by bypassing traditional
login requirements.

16. #6 Personalization will become smarter

17. Contemporary consumers are accustomed to personalized UX
trend and they will continue to demand the same in 2018 as well.
Conversational interfaces like chatbots are already a favourite with
users. Facebook is using Natural Language Processing (NLP)
technology to improve the UX of its chatbots. However, it is
creating some frictions for users as there are several taps required.
Hybrid conversational interfaces which combine NLP with graphical
user interfaces like buttons, menus, images and videos is the
emerging trend now.

18. Moreover, while creating personalized experiences for your
audience make it a point to figure out their pain points associated
with the UX. While creating personalized experiences for 2018, you
can consider:
● Timed push notifications based on a geographical location so that it gets
delivered when users are most active to ensure maximum engagement.
● Login memory features to enable users to get into their favourite application
quickly.
● In-app chat features to facilitate instant assistance or interactions with other
users.
● Age responsive capabilities wherein font sizes and colours are adjusted
based on the age of the user.

19. #6 Personalization will become smarter

20. Cinemagraphs have gained traction last year and this medium will
continue to be at the top of rising UX web design trends even in
2018. It is, in fact, an intermediate between a photograph and a video.
It also has many attractive potential applications; however, it is time-
consuming and you must be proficient in photo editing techniques.
As cinemagraphs are not static like photos, they enhance engagement
while not taking up a lot of room like videos. These elegant in-
betweens serve many websites very well.
Web development experts can leverage customized cinemagraphs to
draw the attention of your audience by creating an emotive effect on
them. While you stare at a cinemagraph it pulls your eyes toward the
movement without being interruptive. So, you can either use it to

21. The top 7 UX trends that will be important in 2018 are here! However,
as new technologies emerge, new trends might greet us down the line.
Would you like to add some other trend to this list? Please let me
know by leaving your comments below.

22. Thank You