So you’ve already created a Pinterest account for your brand and it’s going… okay. With Pinterest now being second highest social media platform for website traffic referrals, that means more click throughs, brand exposure, and purchases of your products. So how can a brand optimize its boards, pins, and website to make sure it’s getting the most out of Pinterest? 1.) Create new boards for the seasons With fall here and winter on the way — as well as Thanksgiving (ahem: Black Friday) and Christmas — it’s important to create boards to stay current, relate to your followers’ interests, and show up in the most popular searches. Season and holiday-specific boards are a great way to do just that! 2.) Interact with followers When people comment on your pin asking a question or saying something positive, comment back. Your interaction will encourage them to not only follow your boards, but more importantly learn more about your brand and products and establish a relationship with the brand. 3.) Collaborate on a group board Creating a group board co-pinned by a well-established Pinterest tastemaker with similar aesthetics to the brand is a sure way to get noticed and extend reach. You can check out HelloSociety’s network of highly-followed tastemakers at hellosociety.com. Other options are to invite your followers to pin to your group board. Whether it be Christmas inspirations, recipes, or photography, they’ll feel closer to the brand. 4.) Upload, ‘pin it’ AND repin Avoid only uploading or pinning directly from websites. Repinning is a great way to gain followers because with every repin you’re sending them a notification. Repin some interesting content that isn’t tied to your brand like recipes, photographs, and quotes to stay well rounded. Note: When you upload pins, make sure to tie the link to your images after uploading with ‘edit.’ 5.) Get rich pins already! When pinners see a large title, price, ingredients, etc… those pins stand out and this added information is not only helpful, but encourages pinners to click through. (SEE EXAMPLES) Fashion (Pin via Nordstrom) Recipes (Pin via No. 2 Pencil) Movies (Pin via IMDb) Articles (Pin via The Huffington Post) 6.) Pin with descriptions & hashtags Descriptions make your pins more likely to be found in searches and can persuade your followers to click through to learn more. Keep them short. Hashtags are also a great way to tag your pins with your brand name, current campaign name, or slogan. 7.) Stop pinning wide (aka: small) images If you want to share your brand’s content on Pinterest, take vertical photographs! If you want to share existing content but the images are too small for Pinterest because of width, you can either: A) Take a screenshot B) Stack 2 photos on top of each other

1. How Brands Can Improve their Pinterest Accounts
THE PREMIERE FULL-SERVICE PINTEREST
MARKETING SOLUTION

3. So you’ve already created a Pinterest account
for your brand and it’s going… okay.
With Pinterest now being 2nd highest platform
for website traffic referrals, that means:
- more click throughs
- higher brand exposure & reach
- more purchases of your products
So how can your brand optimize its Pinterest?...

4. 1.) Create new boards for the seasons

5. 2.) Interact with Followers
When people comment on your pin asking a question or
saying something positive, comment back!
Your interaction will encourage them to not only follow
your boards, but more importantly learn more about your
brand and products and establish a relationship with the
brand.

6. 3. Collaborate on a Group Board
Creating a group board co-pinned by a well-established
Pinterest tastemaker with similar aesthetics to the brand
is a sure way to get noticed and extend reach.
You can check out HelloSociety’s network of highlyfollowed tastemakers at hellosociety.com
Other options are to invite your followers to pin to your
group board. Whether it be Christmas inspirations,
recipes, or photography, they’ll feel closer to the brand.

7. 4. Upload, pin it, AND repin
Avoid only uploading or pinning directly from websites.
Repinning is a great way to gain followers because with
every repin you’re sending them a notification.
Repin interesting content that isn’t tied to your brand like
recipes, photographs, and quotes to stay well rounded.
Note: When you upload pins, make sure to tie the link to
your images after uploading with ‘edit.’

8. 5. Get Rich Pins Already!
When pinners see a large title, price, ingredients, etc…
those pins stand out and this added information is not
only helpful, but encourages pinners to click through.
(NEW) Article Pins

9. Fashion Pins
Recipe Pins
Movie Pins

10. 6. Pin with Descriptions & Hashtags
Descriptions make your pins more likely to be found in
searches & increase click throughs. Keep them short.
Hashtags are a great way to tag your pins with your brand
name, current campaign name, or slogan without it being
too obvious or promotion-based like some obvious
watermarks seem. Hashtags help spread your campaign
name and pins like wildfire. Use them!
One example of a brand using hashtags on Pinterest
successfully is Splendid.

11. 7. Stop pinning wide (AKA small) images
If you want to share your brand’s content on Pinterest,
take vertical photographs! If you want to share existing
content but the images are too small for Pinterest
because of width, you can either:
A)Take a screenshot of the image making it’s
narrower, upload the image and add the correct link
associated with it.
B) Photoshop two different images on top of one
another to give it more pin-worthy dimensions.

13. Want to learn more about our network of Pinterest
tastemakers?
Check out: hellosociety.com

14. HelloSociety is a full-service Pinterest marketing
and technology firm that helps brands optimize
their efforts through strategic partnerships with
influential pinners, robust Pinterest analytics,
creative consulting and more.
HelloSociety evolved from its roots in
HelloInsights, a comprehensive analytics platform
that launched in April 2012. For additional
information, please visit www.hellosociety.com/

15. HelloSociety is a full-service Pinterest marketing
and technology firm that helps brands optimize
their efforts through strategic partnerships with
influential pinners, robust Pinterest analytics,
creative consulting and more.
HelloSociety evolved from its roots in
HelloInsights, a comprehensive analytics platform
that launched in April 2012. For additional
information, please visit www.hellosociety.com/