This document discusses various marketing strategies for small law firms. It notes that the legal industry is oversaturated, making it difficult for small firms to compete. However, it provides strategies that small firms can implement themselves without needing to hire expensive marketing companies. These include link building, video marketing, social media engagement, creating evergreen content, local targeting through citations and directories, lawyer interviews, guest blogging, and podcasting. The document argues that implementing these low-cost strategies can help small firms grow their practice enough to later hire professional marketing help.

1. Law Firm Marketing:
The Hidden Strategies

2. The legal industry is over saturated and
filed with competitors at every corner.
As a consequence, some small law
firms and solo lawyers are finding it
more and more difficult to compete in
the legal industry and many lawyers
struggle to pay the rent at home and not
just the office.
The small firms can't compete with the
large law firms and can't afford to hire
law firm marketing companies to do
the work for them

3. THE REALITY
OF LAW FIRM
MARKETING
Many law SEO companies would have you
believe how you can't do without them
because of this marketing science.
Therefore, filled with false promises and
often over embellished reports, you sign up
for the service, which is costing you
thousands per month and find you do not get
the ROI that you were promised.
The reality is that I can really count on my
one hand how many Law Firm Marketing
companies I would recommend and could
put my name to them

4. MY THREE TOP
LEGAL
MARKETING
COMPANIES
Yes, these guys cost anywhere from 1500 per
month upwards and you may not be able to
afford their services now, but, what if I can show
you a way to use what you have at your
disposal.
You can grow your business substantially
enough using tried and true strategies to
increase your law firm's presence online, then
you can afford to hire these legal marketing
companies to take away the burden of regular
marketing and grow your legal practice as an
ongoing concern.

5. TOP LAW FIRM
MARKETING
TACTICS
So let's dive right in and look at the law firm
marketing strategies that you can use and
that will not take you a great deal of time to
do. In fact, you may be very surprised at how
powerful these strategies can be, and how
you may not have considered some
strategies for being effective as they could
potentially be.

6. LINK BUILDING
IS A FUNDAMENTAL
PRACTICE
Build quality links to your site to get authority
and online exposure.
Quality of the link is very important factor.
Bad links can destroy your online marketing
strategies while great links will reward you
with increased rank and authority.
Rankings Io, is one of our trusted law
marketing companies for link building.
Another great source is articles on Ahrefs,
which also includes a great piece of content
on high authority back links;

7. VIDEO
MARKETING
You have to be compelling with your video.
Stop being a cardboard cut out and appeal
to those people looking for help by tapping
on their emotion. That's how your video will
stand out above the crowd.
For example, there is a female criminal
lawyer whose short captivating videos
capture the emotion and you just can't help
but watch her. Imagine then, if I was
someone in need of help because of a
criminal charge, she would be the most likely
candidate that I would call.

8. GETTING
SOCIAL
Social Media is another aspect of legal
marketing that is important but there is a
need for social media compliance for law
firms because one mistake could cause
major legal ramifications.
There are too many law firms that are
continually offering deals, free consultations
and so on.
Get creative, find new ways of interacting
and promoting yourself on social media.
© Vizualus. All Rights Reserved.8

9. GO GREEN AND EVERGREEN
Evergreen content is content that will last and rank for a long period of time. The content is structured in
such a way, that it attracts other sites linking to it because it is informative, well structured and offers great
information that is in demand.
For example a lawyer can publish content regarding how an individual can file a law suit against his/her
employer for wrongful termination. Other examples of evergreen content may include question and answer
content for questions raised by people quite frequently, video based content on different court proceedings
and procedures involved in criminal and civil cases.
However, the main motivating factor would be to attract consumers and customers to visit the source of the
content and hence drive traffic to the original author's page and make a connection when a need for the
service arises. Evergreen content is definitely the way to go with your legal services and is unlikely to
change for the future.

10. LOCAL TARGETING
Law firms and lawyers keting should consider local targeting to
become an authority in their local area. It is necessary to make sure
that it is targeting the right demographic locally. Failure to do so
result in wastage of efforts.
Law firms that are smaller in size and have recently started their firm
should target their internet marketing efforts at the local (city) level
rather than a macro level (state, country and internationally).
Getting proper business citations is one step closer to getting you
found locally by optimizing your presence in locally targeted law firm
directories and business listing sites as well as optimizing your
business location on Google maps.

11. WHAT IS A LOCAL CITATION?
A local citation is any online mention of the name,
address, and phone number for a local business.
Citations can occur on local business directories, on
websites and apps, and on social platforms.
Citations help Internet users to discover local
businesses and can also impact local search engine
rankings.

12. LOCAL CONTENT IS
KING
While involved in targeting
consumers who are situated in
the local area, a law firm should
specifically focus on the legal
issues that are prevalent in their
locality
These law firms should work on
generating internet content that
focuses on local legal issues
While using the local targeting
technique a small sized law firm
should ensure that their
business is listed with Google or
it has a presence over Google
Map

13. Lawyer interview's both on
video and in writing has a
unique place in the law firm
marketing strategy.
Interview could be about the
lawyers' desire to serve, why
they picked that legal
specialization or even their
interests outside of the law
firm.
Of course, one must continually
remain "security aware," but we
are trying to build relationships
and create an emotional point
of attraction.
LAWYER
INTERVIEWS

14. GUEST
BLOGGING
Guest blogging is an excellent way to gain quality
links.
There is a great deal of conjecture surrounding
guest blogging and google does not support guest
blogging services and often targets them in order
to penalize.
Nevertheless, it remains an excellent way of
gaining credibility, authority and quality links and
there are plenty ways to guest blog without selling.
The site below is an excellent resource for
that.
Lawyerist all about legal guest blogging.

15. PODCASTING –
THE UNKNOWN PROMOTION
VARIABLE
Podcasting is an unknown variable for lawyers as it
is rarely ever used. However, it is not difficult and
does not take a lot of time and very very small
investment.
The reality is that you will definitely increase your
presence by adding your own legal podcast to your
site.
This is when you can talk about problems that your
potential clients may be experiencing and offer
advice
All you need is a computer, microphone and
recording software and you're on your way to having
your own legal podcast.

16. Some of the most successful legal podcasts that you can listen to in order to get some
insight are

17. 01
02
Trial Lawyer
Confidential
Presented by LA-based criminal
defense lawyer Elena Saris, Trial
Lawyer Confidential focuses on the
real criminal justice system and
offering guidance on how to be a
better criminal lawyer 03
The Anxious
Lawyer
Now this is a legal podcast with a
twist and not to do with a case, but
more to do with the spiritual nature of
lawyers and the need to reduce
stress by being a mindful lawyer.
Maximum
Lawyer
This podcast is for any lawyer that
really wants to get to the nitty-gritty of
marketing and how to get clients
through the door. Definitely, a
recommended podcast to listen to.

18. 04
05
New Solo, "Legal Talk
Network"
How do you go from being in a law
firm to becoming a "Solo Lawyer"
and surviving and thriving in a highly
competitive marketplace.
Thinking Like A
Lawyer
Thinking Like a Lawyer is a podcast
featuring Above the Law’s Elie Mystal
and Joe Patrice. Each episode, the
hosts will take a topic experienced and
enjoyed by regular people, and shine it
through the prism of a legal framework.
The reason these legal podcasts
have been chosen is that they are
different to the norm and the well-
known podcasts.
They offer a unique perspective
and are rather enjoyable to listen
to - both for lawyers and non-
lawyers alike. If you still don't
understand how the power of
podcasting can help your law firm
then just take a look at these
podcasting statistics

19. CONCLUSION
These strategies are not hard to put into place and does not take much time
to do. You will find that you will gain more exposure and more authority
online, which can only bring you further benefits.
If you need to hire a law firm marketing company, then you can build your
practice using these strategies and then when you can afford their services,
you can get them to take your law firm to the next level.
If you are a small law firm and would like a professional interview done and
would like to join us on help lawyer, then message us for a very special
coupon code and one to one help to get going.