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1. Black, Sam: Practical Public Relations. Pitman Publishing,
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3. J.E. Marston, “The Nature of Public Relations”, Mcgraw-Hill,
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5. Samuel Deep, Human Relations Management, Collier
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8. H.A. Simon, Administrative Behaviour, Macmillan Co., N. Y.,
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9. H. Koontz and C. O’Donnell, Principles of Management,
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11.Cutlip and Center: Effective Public Relations, Third Edition,
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12.Louis E. Boone, and David L. Kurts, Management, 4th Ed.
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14.Leonard Saffir, and John Tarrant, Power Public Relations:
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15.Canarroc, Richard, R. Public Relations Quarterly Mars 21,
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17.L. W. Nothe, Fundamentals of Public Relations, Pergamon
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18.William Albig, Modern Public Opinion, Graw-Hill, NewYork,
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19.William A. Welsh, Studying Politics, Praeger Publishers. New
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20.Harold J. Laski, Trade Unions in the New Society. The Viking
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21.James B. Lemert, Does Mass Communication Change Public
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22.L.W. Doob, Public Opinion and Propaganda (The CressePress.
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العلاقات العامة وادارتها مدخل وظيفي

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  • 5. 16.William Albig: Modern Public Opinion [The Nature of Public Opinion]. New York: Mcgraw-Hill, pp. 4-5. 17.L. W. Nothe, Fundamentals of Public Relations, Pergamon Press, New York, 1974, p.7 18.William Albig, Modern Public Opinion, Graw-Hill, NewYork, 1956. pp. 4-5. 19.William A. Welsh, Studying Politics, Praeger Publishers. New York. 1973. pp. 45-47. 20.Harold J. Laski, Trade Unions in the New Society. The Viking Press, New York, 1949. p. 70. 21.James B. Lemert, Does Mass Communication Change Public Opinion After All, Nellson-Hall, Chicago, Illinois, 1981, p. 2. 22.L.W. Doob, Public Opinion and Propaganda (The CressePress. 1949) p. 197. 413