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Kellogg’s Company was founded in 1906 by two brothers
It is the world’s
leading producer of
breakfast cereals
In 2006, the Company had total worldwide sales of almost $ 11 billion
This case study
is about
This product had its life-cycle
In the stage of decline
company had to make a key-
business decision
LAUNCH
GROWTH
MATURIT...
After identifyng
the problem
Kellogg
decided to
relaunch the
product
RenewalTo fulfil
Improved
pricing
structure
New
Packa...
increased sales by 50%
Thank you
for your attention
Case Study: Azienda Kellogs e la linea NUTRI-GRAIN
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Case Study: Azienda Kellogs e la linea NUTRI-GRAIN

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In questo power point viene analizzata l'azienda Kellogs: storia, aspetti, scelte strategiche sul prodotto NUTRI-GRAIN

Publié dans : Économie & finance
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Case Study: Azienda Kellogs e la linea NUTRI-GRAIN

  1. 1. Kellogg’s Company was founded in 1906 by two brothers It is the world’s leading producer of breakfast cereals
  2. 2. In 2006, the Company had total worldwide sales of almost $ 11 billion This case study is about
  3. 3. This product had its life-cycle In the stage of decline company had to make a key- business decision LAUNCH GROWTH MATURITY SATURATION DECLINE
  4. 4. After identifyng the problem Kellogg decided to relaunch the product RenewalTo fulfil Improved pricing structure New Packaging Refocusing STRATEGY
  5. 5. increased sales by 50%
  6. 6. Thank you for your attention

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