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TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
Kesuksesan di tangan kamu
1. Kesuksesan di tangan kamu
https://www.techinasia.com/5step-
guide-killer-marketing-strategy
2. 1. Identify your customer persona
• Smart businesses always determine their
niche market first. Surveys, focus groups, and
website metrics are great ways to get to know
your audience that help you develop a
detailed customer profile. Stay tuned to your
customers’ needs, and make them feel valued
with intelligent and relevant content – this
helps set the stage for long-term relationships.
If you’re bootstrapping, this can be a powerful
marketing technique!
3. 2. Know your competition
• Entering new markets involves a great deal of
research about the market landscape, which
includes your competition. Instead of trial and
error—which is a rapid path to burnout—look at
what your competitors are doing. Pinpoint both
their strengths and weaknesses and determine
what you can do to edge ahead of the rest. What
makes you special to your customers? Why is
your product different and better? Always remain
differentiated and don’t get lost in advertising
clutter and spam. Know who you’re up against,
and outsmart them.
4. 3. Set realistic goals
• Imagine a desolate desert. You’re wandering
aimlessly from one mirage to another. If you
don’t know where you’re going, how do you
know when you get there? The same goes for
marketing. Setting goals are the starting point
of any plan. The exact marketing
achievements should be realistic and
attainable. Depending on the industry and
business stage you’re in, each goal should
impact the bottom line
5. 4. It’s all about tactics
• Game plans are important. They guide and keep
you focused on the key aspects of your business.
Spend some time to figure out the exact
marketing tasks that can help you achieve your
goals. And be specific. For instance, if your goal is
to generate online leads, then video content
marketing tasks may become part of your key
activity list. Dive in deeper with the details.
Youtube videos? Webinars? Testimonial videos?
Video edms? Get your tactics right, you’ll be well
on your way for a home run!
6. 5. Stay ahead of the curve
• Technology evolves. Markets change. Algorithms
adjust. Users adapt. We live in a dynamic environment,
where changes are happening constantly. Take social
media for example. Facebook and Instagram, 2 of the
major social media platforms that businesses use,
constantly change their algorithms. This potentially
alters the way marketers maintain their reach and
interaction with their customers from the site.
Whether we like it or not, change is the only constant.
Regularly review your marketing strategy and revise it
as necessary. It is really more of a process and not a
plan