Part 1 Select a well-known manufacturing company that does business across a variety of national boundaries. This could be a computer company such as Dell or HP, a consumer products company such as Procter and Gamble or Unilever, and so forth. Assume that this company is in the planning stages to build a new manufacturing facility overseas. You have been asked to take the lead in identifying two possible locations for the facility in two different regions of the world and then prepare an analysis of the pros and cons of locating the facility in each of the two sites. The new venture will require skilled, dependable local workers. Product quality, operating costs, long-term operational stability, and ease of delivery to targeted markets will be the principal determinants of success in this new venture. With this in mind, please include the following in Part 1 of your report: Criteria Does not meet Expectations Minimally meets expectations Meets Expectations Company and Corporate Strategy 0-7 8-14 15-20 Identify and describe which company you would like to focus on and provide a brief description of the company's scope of operations, its product lines, where it currently does business, and the company's long-term business strategy. Student failed to identify and/or fully describe a company for this research. Student identified a company for this research but only partially described the company and its operations. Student clearly identified and described the choice of company for this research. Selection of Countries and Cultural Profiles 0-7 8-14 15-20 Select two possible countries suitable for a location for your new overseas facility that are on different continents and are not your home country, providing a detailed and logical explanation about why you chose these two countries. Include in your description a cultural profile of both countries that includes the principal cultural differences between the two countries that may affect the success or failure of business practices in each country. Student failed to select two potential countries, did not select countries in two different continents, and/or selected his/her home country. Little or no cultural profiling was included. Student may have selected only one country and/or selected his/her own country. The cultural profile data was unclear, incomplete or confusing. Student selected two potential countries located on different continents and not in his/her own continent, providing a detailed and logical explanation for these choices. Student provided a cultural profile of each country that highlighted cultural differences that may impact operations. Economic, Political, and Legal Assessment 0-7 8-14 15-20 Describe the economic situation in both countries, including the principal industries and products, population bases, GNP, transportation, and infrastructure.

1. Part 1
Select a well-known manufacturing company that does business
across a variety of national
boundaries. This could be a computer company such as Dell or
HP, a consumer products
company such as Procter and Gamble or Unilever, and so forth.
Assume that this company is in
the planning stages to build a new manufacturing facility
overseas. You have been asked to take
the lead in identifying two possible locations for the facility in
two different regions of the world
and then prepare an analysis of the pros and cons of locating the
facility in each of the two sites.
The new venture will require skilled, dependable local workers.
Product quality, operating costs,
long-term operational stability, and ease of delivery to targeted
markets will be the principal
determinants of success in this new venture. With this in mind,
please include the following in
Part 1 of your report:
Criteria Does not meet
Expectations
Minimally meets
expectations
Meets Expectations
Company and Corporate
Strategy

2. 0-7 8-14 15-20
Identify and describe which
company you would like to focus
on and provide a brief description
of the company's scope of
operations, its product lines,
where it currently does business,
and the company's long-term
business strategy.
Student failed to
identify and/or
fully describe a
company for this
research.
Student identified a
company for this
research but only
partially described
the company and
its operations.
Student clearly
identified and
described the choice
of company for this
research.
Selection of Countries and
Cultural Profiles
0-7 8-14 15-20

3. Select two possible countries
suitable for a location for your
new overseas facility that are on
different continents and are not
your home country, providing a
detailed and logical explanation
about why you chose these two
countries. Include in your
description a cultural profile of
both countries that includes the
principal cultural differences
between the two countries that
may affect the success or failure
of business practices in each
country.
Student failed to
select two potential
countries, did not
select countries in
two different
continents, and/or
selected his/her
home country.
Little or no cultural
profiling was
included.
Student may have
selected only one
country and/or
selected his/her
own country. The
cultural profile data
was unclear,
incomplete or

4. confusing.
Student selected two
potential countries
located on different
continents and not
in his/her own
continent, providing
a detailed and
logical explanation
for these choices.
Student provided a
cultural profile of
each country that
highlighted cultural
differences that may
impact operations.
Economic, Political, and Legal
Assessment
0-7 8-14 15-20
Describe the economic situation
in both countries, including the
principal industries and products,
population bases, GNP,
transportation, and infrastructure.
Also highlight any potential
political or legal issues the firm
may encounter that may
adversely affect operations.
Student provided

5. no or minimal
economic,
political, and/or
legal information
about both
countries that
would impact
operations in those
countries.
The information
provided about the
economic,
political, and/or
legal environments
was incomplete,
unclear, and/or
contradictory.
Student provided a
thorough discussion
of the economic,
political, and legal
environment that
could impact
operations in the
two countries
identified at the
beginning of the
project.
Mode of Entry and Final Site
Recommendation
0-7 8-14 15-20

6. Make a recommendation about
whether your firm should initiate
the venture alone or as part of a
joint venture or strategic alliance
with another firm. From all of the
research and analysis done thus
far, make a recommendation for
which of the two possible sites
you would recommend for the
company's new facility.
Student did not
identify a mode of
entry and/or did
not make a site
recommendation
for one country
over another.
Student's analysis
and reasoning for
the mode of entry
and/or site
recommendation
was incomplete,
lacked sufficient
detail, or was
confusing.
Student made a
reasoned analysis
for which mode of
entry would be most
successful and
presented clear
recommendations

7. for which of the two
sites should be
chosen.
Formatting & Documentation 0-7 8-14 15-20
Paper uses accurate grammar,
spelling, and sentence structure.
The paper is at least 6 pages in
length, has a cover page, and uses
Arial or Times New Roman font.
Margin and spacing requirements
are met.
Submission
requirements are
not met. Tone
and/or style are not
appropriate for the
audience.
Submission
requirements met
for the most part.
Tone and style are
generally
appropriate for the
audience.
Submission
requirements fully
met. The tone and
style are appropriate
for the audience.
The project must:

8. 1. be typed, double-spaced, in 12-point Times New Roman or
Arial font, with margins no
wider than one inch
2. have a title page with your name, the course name, the date,
and the instructor’s name.
3. have footnotes or endnotes, with correct citations
4. have a bibliography of sources used.
5. be prepared using word processing software (Microsoft Word
preferred). Projects may
not be submitted in pdf or docm
Steers, Richard M., and Nardon, Luciara. Managing in the
Global Economy. Armonk, NY, USA: M.E. Sharpe, Inc., 2005.
ProQuest ebrary. Web. 14 March 2015.
Copyright © 2005. M.E. Sharpe, Inc.. All rights reserved.
Managing in the Global
Economy: A Field Proiect
This project is designed to provide an opportuni ty to app ly
what has been learned
throughout this book. It involves the completion of a maj o r
research project focusing
o n identifying a su itable new plant location for a company ( in
Part l ) and then con-
sideri ng how you would prepare yourself to run thi s new plant
(i n Part 2). Complet-
ing this project will require research and a nal ysis, as well as
reflecti o n and
introspection. That is, it wiJI require you to look outside at the

9. environment w here
you plan to do business, as well as inside at the kind of globa l
manager you plan to
become. The end res ult of this project is a written paper tha t
applies what has been
learned to a real company doing business globally.
PART 1 . NEW FACILITY LOCATION DECISION
To begin the exercise, select a well-known man ufactu ring
company that does business
across a variety of national boundaries. This could be a
computer com pany such as
Dell Computer or Hewlett-Packard, a consumer produ c ts com
pany such as Procter and
Gamble or Unilever, and so forth. Now, assume that thi s
company is in the planning
stages to build a new manufacturing facil ity overseas. Yo u
have bee n asked to take the
lead in id entifying two possible locations for the faci lity in tw
o different regions of the
w orld and then prepare an analysis of the pros and cons of loca
tin g the facility in each
of the two sites. The new venture will require skilled, dependabl
e local workers. Prod-
uc t q uality, operating costs, long-term operational stability,
and ease of deli ve1y to
targeted 1narkets will be the principal determinants of success
in this new venture.
With this info rmation in mind, begin your analysis here.
I . The co111pany. What company did you select for you r
study? Briefly describe
the company, including its current scope of operations, its prod
uc t lines, and
where it currently does business.

10. 2. Global business strategy. Briefly summa rize your company's
long-term glo-
361
Steers, Richard M., and Nardon, Luciara. Managing in the
Global Economy. Armonk, NY, USA: M.E. Sharpe, Inc., 2005.
ProQuest ebrary. Web. 14 March 2015.
Copyright © 2005. M.E. Sharpe, Inc.. All rights reserved.
362 APPENDIX
bal business strategy, as you understand it. What are the
co1npany ' s princi -
pal critical assets to help it achieve this strategy ?
3 . Initial location strategy. With this strategy in mind, select
two possible coun-
tries for a suitable location for your new overseas facility.
(These countries
must be located on two different continents; you may not select
your home
country.) Why did you select these two countries as possible
sites for your
company's future expansion?
4. Economic profiles. Develop a brief economic profile for each
country, in-
cluding principal industries and products, population bases,
GNPs, transpor-
tation and other infrastructure, and forms of government. From
an economic
standpoint, what are the principal advantages and disadvantages
of each coun-

11. try as a possible location?
5. Political risk. In your judgment, what are the principal
political risks associ -
ated with establishing your new facility in each of the two
countries? What is
your assessment of the pros and cons of investing in each
location?
6 . Legal issues. Identify any laws or legal issues that may
adversely affect your
company's operation in each country. How can your company
work to keep
its employees (both home country and host country) out of
trouble with the
local authorities?
7 . Cultural profiles. Describe the principal cultural differences
between the two
countries as they may affect the success or failure of the new
venture. This
assessment can be based on the big five classification as a
starting point, but
should go well beyond this to highlight principal cultural
differences as they
affect business practices in the two countries.
8. HRM/labor relations. What can we learn about prevailing
HRM and labor
relations practices in each country that may affect either the
company's se-
lection of a country or its success in operating there?
9. Mode of entry. Should your company initiate this new
venture by itself or as
part of a j oint venture or strategic alliance with a local firm ?

12. Why ?
10. Site recommendation. Finally, based on your analysis, which
of the two pos-
sible sites wou ld yo u recommend to your company for its new
facility ? Why ?
PART 2. PREPARING FOR THE OVERSEAS ASSIGNMENT
In Part 2, assume that your company has agreed with your site
recommendation.
Construction will begin shortly, and you have been asked to
move to the new loca-
tion to oversee the construction. Once the new facility is
complete, you will take
over as its first managing director. You should plan to be there
for about three
years. You will begin your new assignment i1nmediately and
must be prepared to
leave for the new site in ninety days. Upon arrival, you will
need to hire a compe-
tent workforce-both workers and local area managers-to staff
the fac ility. More-
over, as ma naging director, you will be responsible both for a
successful start-up
and for subsequent operations of the entire facil ity. Indeed, this
will be a good
career move for you, so Jong as you succeed . As you approach
this new assign-
men t, however, it is important that you be fully prepared. Your
supervisor has there-