See the article version with notes on Medium: https://thoughts.ishuman.co/the-future-is-not-a-screen-you-can-touch-bbb035adfd3c
Presented to RED Academy, Dec 2015, by Ryan Betts
43. IT’S MORE OF A DESIGN PROBLEM,
THAN AN ENGINEERING PROBLEM.
44. GUIDING PRINCIPLES
The UX should respect/
compliment it’s environment.
The UX should be tactile.
The UX should require the
least investment to show value.