1. Research for ideas
A promotional campaign for the
school Christmas production for the
Drama Department

2. Research Campaign
Look at the following blog http://uaddit.com/discussions/showthread.php?t=642
For each of the advertisements are using slightly unorthodox methods to get across their
ideas
Consider No16. Life's too short. For jobsintown.com. ‘Life's too short for the wrong job.’
• What ideas/product is the advertisement trying to convey?
It encourages people to quit their job if they do not enjoy it and this opens
up business opportunities
• What catches your attention?
A man working in such a small cubicle and looks unwillingly
• How is it done?
It’s done by having a man pretending to work in an extremely small space.
• What makes this an effective promotion?
It reflects on some people’s actually career and this would really encourage them
to find a new job.

3. Effective promotional Campaigns
Find a minimum of 3 additional promotional campaigns. For each example indicate
the promotional elements and strategies for success. (A table would be useful)
Promotional Campaign Promotional elements Strategies for success
Breast Cancer Awareness Pink Ribbon Moral obligation to support
World awareness week charity
Events (National & global) Celebrity endorsement
Data portal - Webpage Instantly recognizable logo (pink
ribbon)
NIKE JUST DO IT Slogan It is short, sweet but yet
encapsulated everything people
felt when exercising.
It motivates people
Instantly becomes popular
Apple Get a Mac The Mac/PC debate Captures a consumer group’s
Television programme persona
advertisement Differentiate their product
Explain product’s benefits in a
relatable way
Absolut Vodka: Absolut Bottle Absolut Bottle Eye catchy
Interesting
Capture consumers attention

4. Promotional ideas for your event
Brainstorm the promotional elements and ideas you will include in your promotional
campaign for the school Volleyball team
Posters
T-Shirt
ISLE
Slogan Tiny volleyball giveaway

5. Summary of research
• From this research create a blog post
• Give it the title, “Elements of a successful promotional
campaign"
• Write out your title making sure you include the WHAT,
WHO and PURPOSE in your title
• Underneath write out 2-3 sentences
describing WHY the promotional ideas are needed
• Label/Tag the post with the label, " Elements of a
successful promotional campaign "
• Submit the URL of the blog post to the dropbox