The document summarizes 5 epic social media fails by companies. Habitat used hashtags like #MOUSAVI and #TrueBlood that were unrelated to furniture. Honda's product manager posted under his real name praising a new design. Dell was initially absent on social media until an unhappy customer's blog became the top Google result. Skittles included a live Twitter stream on their website without moderating it. And a Danish tourism video was seen as promoting casual sex instead of their country.

1. Social Media: The Top 5 Epic
Fails of all time!

2. Habitat (Furniture Store)
The aim was to market the
brand on Twitter
The furniture chain aimed to gain as
much ‘Twitter love’ as possible by using
hashtags to boost the awareness of
their brand on twitter

3. Where it went wrong…
- They are no longer using #hashtags to Iran to
spread the word of their £1000 gift cards!
Habitat were advertising their ‘£1000 gift
card’, with hashtag links to likes of
#MOUSAVI and #True Blood
An unlikely place to find adverts for a high
street furniture company!

4. Honda
 Honda updated FB with pictures of a brand
new car…
 Unfortunately some of the fans didn’t like the
new designs, both positive and negative
feedback was being given
 One chap decided to post some really positive
feedback…

5. Come on Eddie- Be Honest!
His identity was uncovered within minutes
as the Manager of Product Design - Honda

6.  A couple of years ago, Dell were
managing to turn a blind eye on ‘Social
Media presence’. So much so it was
virtually non existent.
 One fine day Dell has its first ever social
media entry….

7.  One unhappy Dell customer decided to write
a blog post criticizing the company
 Before too long the ‘Dell Hell’ page appeared
as the top hit when searching for ‘Dell’ in
Google due its overnight popularity
Welcome to
-Dell are now in control of their Social Media
Presence- offering some of the best representation
around! (Surprising!!)

8. Skittles and their colourful
ideas
 Skittles were Testing the Rainbow by
transforming ‘skittles.com’ into a Social
Media Hub- launching straight into a
Skittles Twitter stream
 A really funky concept of pulling in all
tweets which feature the word “Skittles”

9. You could find the following
message offensive, you may wish
to look away now!
Possibly a bad idea to include a live Twitter stream
directly onto www.skittles.com, with no intention of
engaging in conversation on the Twitter page anyway.

10. Shall we fling over to
Denmark?
 Denmark’s official tourism agency filmed a
typical scene to attract people to Denmark
 The following video is a “good and sweet
story about a mature, responsible woman
who lives in a free society and shoulders
responsibility of her actions”

11. Some may say the video portrays the image:
“If you come to Denmark, you can sleep with
attractive locals”
- Link: http://www.youtube.com/watch?v=HJLZZXXNhvw
-Economist.com