This presentation discusses ways to maximize personal branding by utilizing creative social media strategies that build engaging online content. In other words, you'll learn how to take skills you already have, and use them to launch your career.
With over 17 examples for creating job-worthy content, you'll be left with ideas for not only proving your social media/public relations worth but also a better understanding of what employers are and are not expecting to see from you.
--
Presented to a room full of soon-to-be graduates from colleges across the Southeast @ the PRSSA's Regional Activity Conference in Hattiesburg, Mississippi on April 10, 2010. The conference was titled “Navigating Social Media: PeRsonal to Professional.”
--
21. Utilizing social networks in ways other than their intended use can promote your brand. Take this photographer who created mock ads on flickr.com . This allows you to showcase your talents to the world.
22. Travelocity capitalized on chatroulette.com ’s buzz after the site debuted and extended its brand in an unconventional way.
23. Being timely with campaigns and content allows you to build a brand by connecting to communities on a personal level. As the NFL claimed ownership of the fan chant “Who Dat” and threatened to sue, New Orleans Saints fans united to defend their term. Through a timely social networking campaign, NolaPhotoFun.com was able to seamlessly integrate its brand with Saints fans, become a defender of the Who Dat Nation, drive traffic to its website and create a group of loyal users.
32. IKEA utilized a free Facebook campaign to further popularize the brand and create even more loyal customers.
33. Scribd.com is the Youtube of documents and allows you to upload presentations, portfolios, resumes, etc. to extend your brand.
34. David Armano has grown to become one of the world’s foremost personal branding experts.
35. Are you a better speaker than you are a writer? Podcasts offer the opportunity to quickly spread your brand’s voice and provide valuable content to your followers in a medium that best suits you.