1. THE USE AND IMPACT OF
TECHNOLOGY
HEATHER RUSHTON
STUDENT NO 76516768
2. INTRODUCTION
INTERNET ACCESSIBILITY AND IMPROVEMENTS IN TECHNOLOGY
HOW CONSUMERS FIND AND CHOOSE WHAT PRODUCTS/SERVICES TO BUY
WHAT DO PEOPLE BUY ONLINE?
ONLINE VIDEO CONSUMPTION
THE IMPACT OF THE INTERNET ON BUSINESSES
3. Access to Internet
Internet was first used by US Military in the 1960’s
Officially released in 1983
World Wide Web developed in 1990’s
Now 3.7 billion internet users
(Masseranolabscom, 2015)
(Internetworldstatscom, 2017)
4. Internet Speeds
Dial Up Internet – speeds of up to 56kbps.
A song would take anything from 30 minutes to
a few hours to download. One low-quality movie
Could take 3 to 5 days to download.
Inconvenient as used phone line, so could not make
phone calls at the same time
Broadband – launched in the UK in 2000 – phoneline
Split between internet and telephone – increased
Internet speeds
Now have fibre broadband speed up to to 300mbps
(Uswitchcom, 2017)
6. How Customers Search for
Information
“Google it”
VERB – added to the Oxford English Dictionary in 1996
Google now processes 40,000 searches every second
(internetlivestats.com)
Almost 73% of the worlds market share of searches
16% to 20% of queries that get asked
every day have never been asked
before.
Every query has to travel on average
1,500 miles to a data center and back to
return the answer to the user.
A single Google query uses 1,000
computers in 0.2 seconds to retrieve an
answer.
(Searchenginewatchcom, 2017)
(Internetlivestatscom, 2017)
7. Review Websites
Consumers see online reviews almost everytime they do an internet search. They have empowered the customer.
Consumers opinions of a company or product carry more power and influence than claims they make about
themselves
(Searchenginelandcom, 2016)
8. What do People Buy?
Survey of UK consumers in 2014 by
Shop Direct
95% of Britons now shop online, with 1 in 4
Doing so each week.
(Peter Spence, 2014)
9. Online Video Consumption
The total number of people who use YouTube – 1,300,000,000
300 hours of video are uploaded to YouTube every minute!
Almost 5 billion videos are watched on Youtube every single
day.
YouTube gets over 30 million visitors per day
Netflix – has 104 million subscribers worldwide
(as at June 2017)
(Fortunelordscom, 2017)
(Statistacom, 2017)
10. Consumer Trends
At its peak in 2004, Blockbuster was trading in over
12 countries. It had over 9,000 stores and revenue of
$5.9 billion.
Fast forward to 2013 – no stores remaining. This
demonstrates how rapidly the change in technology
and the increase in the use of the Internet to stream
video’s has impacted the high street.
(Ibtimescom, 2013)
(Sam adams, 2013)
11. Summary
Invention and development of the internet has changed forever how we
communicate and shop.
Advancements in internet speeds have improved the user experience.
Global access to the internet is ever increasing, with the way people
access it shifting from desktop to mobile technology.
Search engines are becoming increasingly more powerful and are an everyday part
of life.
Online video consumption has overtaken physical media.
Everyone is now a critic – consumer reviews have the power.
The Internet can make or break businesses e.g. Blockbuster
12. Reference List
Masseranolabscom. 2015. Mobile Tech How To. [Online]. [12 October 2017]. Available from: https://
www.masseranolabs.com/how-to/websites/importance-website-business/
Internetworldstatscom. 2017. Internetworldstatscom. [Online]. [12 October 2017]. Available from: http://
www.internetworldstats.com/stats.htm
Youtubecom. 2017. YouTube. [Online]. [12 October 2017]. Available from: https://www.youtube.com/watch?
v=gsNaR6FRuO0
Uswitchcom. 2017. USwitch. [Online]. [12 October 2017]. Available from: https://www.uswitch.com/broadband/
news/2016/08/free_sky_broadband_forever_5_things_you_need_to_know/
Statcountercom. 2017. Statcountercom. [Online]. [12 October 2017]. Available from: http://gs.statcounter.com/download/
internet_usage_2009_2016_ww.png
Searchenginewatchcom. 2017. Searchenginewatchcom. [Online]. [12 October 2017]. Available from: https://
searchenginewatch.com/2016/08/08/what-are-the-top-10-most-popular-search-engines/
13. Reference List
Internetlivestatscom. 2017. Internetlivestatscom. [Online]. [12 October 2017]. Available from: http://
www.internetlivestats.com/google-search-statistics/
Searchenginelandcom. 2016. Search Engine Land. [Online]. [12 October 2017]. Available from: https://
searchengineland.com/70-consumers-will-leave-review-business-asked-262802
Peter spence. 2017. Telegraphcouk. [Online]. [12 October 2017]. Available from: http://www.telegraph.co.uk/
finance/newsbysector/retailandconsumer/11024908/20th-anniversary-of-first-online-sale-how-we-shop-on-the-
web.html
Fortunelordscom. 2017. Fortunelordscom. [Online]. [12 October 2017]. Available from: https://fortunelords.com/youtube-
statistics/
Statistacom. 2017. Statista. [Online]. [12 October 2017]. Available from: https://www.statista.com/statistics/250937/
quarterly-number-of-netflix-streaming-subscribers-in-the-us/
Ibtimescom. 2013. International Business Times. [Online]. [12 October 2017]. Available from: http://www.ibtimes.com/sad-
end-blockbuster-video-onetime-5-billion-company-being-liquidated-competition-1496962
Sam adams. 2013. IndieWire. [Online]. [12 October 2017]. Available from: http://www.indiewire.com/2013/11/dont-
mourn-blockbuster-weep-for-the-video-store-era-127334/
