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Global River Education What do we want to grow?
Who are we? Global River Education is an innovative public education system consultancy whose mission is to facilitate the creation of a dynamic, free public school environment where underserved students develop the knowledge, skills, character, and experiences needed to succeed in life and in citizenship.
What’s the plan man? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1.  Market Summary ,[object Object],[object Object],[object Object]
What’s the market like? ,[object Object],[object Object],[object Object],[object Object],[object Object]
That’s SWOT I thought ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is there any competition? ,[object Object],[object Object],[object Object]
What do we do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the keys to success? ,[object Object],[object Object],[object Object],[object Object]
2.  Market Strategy ,[object Object],[object Object],[object Object],[object Object]
What’s the message? ,[object Object],[object Object],[object Object],[object Object],[object Object]
It’s all in the mix ,[object Object],[object Object],[object Object],[object Object]
What’s all the Promotion? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3.  Market Research ,[object Object],[object Object],[object Object]
4.  Website ,[object Object],[object Object],[object Object],[object Object],[object Object]
5.  Financials ,[object Object],[object Object]
6.  Controls ,[object Object],[object Object],[object Object],[object Object]
What’s the worst? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7.  In Summary… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global River Education Thanks for your time
What’s the structure?
MOST™ Importantly… Who/When/How much? Tactic Strategy Objective John will maintain active dialogues with superintendents post interview - $250 Ensure that every superintendent is on GRE email list John will begin interviews in November 2007 as part of GRE market research project - $250 Leverage graduate student access to interview every superintendent in the Bay Area to generate awareness John and Kathy will begin spreading the word immediately – $200 Invite school board members, parents, teachers, administrators and superintendents to participate in Town Hall Meetings Develop partnerships with local school boards and superintendents Raise 100% awareness among public school district superintendents in the Bay Area by October 2009.

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Global River Marketing Plan

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  • 2. Global River Education What do we want to grow?
  • 3. Who are we? Global River Education is an innovative public education system consultancy whose mission is to facilitate the creation of a dynamic, free public school environment where underserved students develop the knowledge, skills, character, and experiences needed to succeed in life and in citizenship.
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  • 21. Global River Education Thanks for your time
  • 23. MOST™ Importantly… Who/When/How much? Tactic Strategy Objective John will maintain active dialogues with superintendents post interview - $250 Ensure that every superintendent is on GRE email list John will begin interviews in November 2007 as part of GRE market research project - $250 Leverage graduate student access to interview every superintendent in the Bay Area to generate awareness John and Kathy will begin spreading the word immediately – $200 Invite school board members, parents, teachers, administrators and superintendents to participate in Town Hall Meetings Develop partnerships with local school boards and superintendents Raise 100% awareness among public school district superintendents in the Bay Area by October 2009.

Notes de l'éditeur

  1. Welcome everyone, you are part of the GRE team…this is to help crystallize our work. Segway - we’re born in water…and so is this presentation