2. What is culture
However, the word "culture" is most commonly
used in three basic senses:
Excellence of taste in the fine arts and
humanities, also known as high culture
An integrated pattern of human knowledge,
belief, and behavior that depends upon the
capacity for symbolic thought and social
learning
The set of shared attitudes, values, goals, and
practices that characterizes an institution,
organization, or group
3. Who are youth
Youth is the time of life between childhood and adulthood (maturity).
Definitions of the specific age range that constitutes youth vary. An
individual's actual maturity may not correspond to their chronological
age, as immature individuals could exist at all ages.
Definition
"Youth... those persons between the ages of 15 and 24 years." - United
Nations General Assembly
"...youth ... comprises persons between the age of 15 and 24. It is used by
... the World Bank" - World Bank.
The Commonwealth Youth Programme works with "young people (aged
15-29)."
"A person... under 21 years of age." - National Highway Traffic Safety
Administration.
"People between the ages of 14 and 21." - Wilson School District.
"Youth; an individual from 13 through 19 years of age." - Alternative
Homes for Youth, Inc.
"Youth is defined as any member of society between the ages of 15 and
34" - The Danish Youth Council
4. Factor influencing youth
Mobile phone purchases
Network
One important factor many people consider when purchasing a mobile phone is
the network on which it is available. Network coverage and no dropped calls is an
important concern for most customers.
Price
Obviously, one of the most important factors for the average consumer when
purchasing a mobile phone is the cost of the plan.
Handset/brand
The handset itself is obviously an vital factor in which mobile phone a consumer
picks. Even if a consumer does not like the network or price, some are willing to
make an exception for a phone they truly enjoys having.
Multimedia Capabilities
One of the last factors a consumer look at when purchasing a mobile phone is the
multimedia capabilities. Being able to send pictures through text messages and or
watch TV on a cell phone are of some importance to the majority of consumers.
Customer Service
Another important factor when considering which mobile phone to purchase is the
quality of the carrier's customer service. A friendly and helpful customer service
department ensures you are receiving all the benefits of joining its network and is
always available if you need help
Peer/colleague Recommendation
5. Key Statistic
There are 1.8 billion mobile owning youth
in the world
By 2012 one in five of the mobile owning
youth will be in India
Youths’ spend $350 billion annually on
mobile service / one in ten dollar of their
disposable income
60% of the youth sleeps with their mobile
phones
6. Uses
Data communication
Sms/Mms/e-mail/ Bluetooth
Entertainment
Mobile Tv, video/Audio player/ Games
Camera
photography, video recording
Dating
22% of youth are involved in an online romantic
relationship
7. Teens, Cell Phones and Texting
One in three teens sends more than 100 text messages a
day, or 3000 texts a month.
Calling is still a central function of the cell phone for teens,
and for many teens voice is the primary mode of
conversing with parents.
Boys typically send and receive 30 texts a day; girls typically
send and receive 80 messages per day.
Teen texters ages 12-13 typically send and receive 20 texts
a day.
14-17 year-old texters typically send and receive 60 text
messages a day.
Older girls who text are the most active, with 14-17 year-old
girls typically sending 100 or more messages a day
8.
9. Uses of mobile phones by youth
83% use their phones to take pictures.
64% share pictures with others.
60% play music on their phones.
46% play games on their phones.
32% exchange videos on their phones.
31% exchange instant messages on their phones.
27% go online for general purposes on their phones.
23% access social network sites on their phones.
21% use email on their phones.
11% purchase things via their phones.
10. Cell phones- Necessity and
Fashion
1. When it comes to fashion, the cell phone leaves most
other consumer electronics devices in the dust.
2. mobile phones are available in market;
like, flip, slide, and flat.
3. Mobile phones are now being designed as fashion
accessories
4.
11. Impact of mobile phones on our youth
losing their interest towards the
interactions and sociality
By talking whole night with opposite
sex, they are getting psychologically
weak and pressured
They tell lies and have false
communication with their parents.
