1. Brand Identity
Case Study

2. Se7en

3. Magazine Front Cover
Barcode
Title of Magazine
Title of film. This
shows that there are
different ways you
can spell the name of
the film as on other
advertisements it is
spelt ‘Se7en
Picture of the
main characters
(Famous Actors)
As you can see the way
they are posed is quite
serious with their arms
folded and straight
faces, this helps to
show the genre of the
film as you can tell it is
not a comedy film.
Tagline
Advertisement
in Magazine

4. There is no Official Website!!!
As the film was made in 1995, the internet then
wasn’t as big as it is now in this day, age and
nation. This means that then having a website
for your film wasn’t a must have as not many
people would be able to access it to view it.
People would normally rely on other ways of
advertisement to find out about the film.

5. The closest thing to a website for the
film!
The closest thing for people to find out about the film and how
good it is, is from a webpage called IMDb. Which is a review site.
Links to find
out more
about the
film. E.g..
Reviews, Quotes,
Plot, Message
Board etc.. This
means people are
able to comment
with their opinion
about the film
Front Cover
of film
Trailer
for film
Photos from
film. This is like an
insight to the film.
Shows rating of the
film
Advertising
awards the
film has won
Information
about the
film. E.g. The
director

6. Posters!
Here are a couple of posters of Se7en!
Doesn’t
actually
specify the
title. You can only
guess from the what
you can see which is
a number seven and
also seven written in
tally which makes it
more clear to the
audience what the
title is.
Tagline
Fire background
shows the genre
Images from the
film. (Showing
characters)
Smaller print
information
about the film
Names of big
known
actors. This will
make the audience
want to view the film
as they will recognise
the actors.
Title of the film.
This is spelt differently to
how is it spelt in other
types of media but you are
still able to recognise it is
the same film.
Fire background
shows the genre
Smaller print
information
about the film
Short catchy words
which describe the
film. This will entice the
audience to watch the film.
Picture of the main
Characters. This is so the
audience on first glance are
able to see who is starred in
the film which will make them
want to view it.

7. The Trailer
The trailer is available on the IMDb website for fans to view. It is
also available to watch on YouTube to help publicise it. Here is
the trailer from another website:
http://www.metacritic.com/movie/se7en/trailer
s/1082160
As you can see from this teaser trailer that the shots are fast and sharp and
the whole trailer only lasts around 30 seconds. This is so that the public are
able to see all the good parts of the film which will draw them in and make
them watch the entire film. It also goes fast so that the audience are able to
gather the genre of the film which is thriller so that they know what they are
letting themselves in for.