It's the digital era; the era of online communities, virtual communication and digitalized business strategies. Change is inevitable, and businesses are embracing the digital revolution! There's no bad news here, and the good news is that the revolution is scoring big on direct sales and ROIs for corporations that are riding this technology wave.
Digital business has become a lingua franca for modern business, and customers expect their vendors to speak the language! The question is how can businesses capitalize on this expectation?
We are bringing some of the region's top-notch stakeholders together at the 2nd edition of DGTL#U – Beirut, to give them a tangible platform to chat about the latest digital trends, strategies and success stories.
Lebanon is not an exception and businesses in the country are fast at adopting and adapting to the technological revolution. Nicolas Sehnaoui, Minister of Telecommunication, once explained how "Lebanon has the ideal conditions to succeed in developing digital technology as it possesses some of the most creative and innovative minds in the Middle East."
In order to assess the digital appetite of Lebanese consumers and their preferences when interacting with corporations and brands online, Al-Iktissad Wal-Aamal has conducted a study to examine online habits of Lebanese consumers and take a deeper look at online trends within Lebanon’s leading industry: the banking sector.