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HELLO
BE A
HOW TO
       IVE
   EAT
CR
    GE!
  ON
SP

   jon hicks : hicksdesign
quot;How do you do it? How do you get the
ideas to actually design something??quot;
                  “Mr F” from London
quot;Designers need to be visual leeches,
constantly cataloguing and recording
information like a camera that’s always
sna...
quot;It seems to me that if you're a designer,
then design runs through your veins like
Pantone 7418. You can't stop looki...
Visual Leeches ?
Creative Magpies
Visual Vampires
Creative Sponges
CREATIVE JUICES!



         mmmm!
The 3 stages of the Creative Sponge


COLLECT!
CATALOG!
CREATE!
COLLECT
What do we collect
and where from?
What are we collecting?
It’s not necessarily ‘Inspiration’
It’s not necessarily ‘Ideas’


It’s Raw Material
It’s Ingredien...
quot;Things I’ve collected always have
relevance at some point later onquot;
       Georgie Bean, Interior Stylist
Sources to collect from...
©Khoi Vinh

observing life
books
magazines
magazines
found typography
stuff off t’internet
From:    quot;T26 Digital Type Foundryquot; <info@t26.com>
Subject:   T26 June Font Showcase
  Date:    2 June 2007 03:57:...
t-shirts
©DJ Damien: http://www.flickr.com/photos/djdamien/366246293/


            leaflet racks
clothing labels and tags
packaging
photos that go wrong
photos using other objects
doodles from your head
...OK, you get the idea...
...except websites!
CATALOG
What is your
‘trusted system’?
quot;Designers are magpie-like creatures. If
we see a style or approach that we enjoy
we’ll absorb some of it, sometimes
c...
your head
the good ol’ sketchbook
the good ol’ sketchbook
binders
box files
Design spongery 2.0...
iPhoto
yojimbo
The ‘Killer App’
for the web-savvy
creative sponge...


  flickr
CREATE
How do we use these
collections to create
stuff?
the fear : a blank piece of paper!
quot;Collecting things stimulates the
brain. It helps you think of something
fresher. quot;
                     Wieden + ...
Creative Catalysts
•   Deadlines!
•   Change of environment - walk/drive
•   Go to Bed!
•   Peace & Quiet (go for a wee)
•...
Critique it!
But are these really any better?
Moodboards
I can has
moodboard?


  kthxbye!
© DiskArt™ 1988




                  a moodboard
another moodboard
Advantages of using
moodboards
1.   Concentrates on the concept/mood
2.   Stimulates conversation with stakeholders
3.   Q...
Spot Design Patterns
“Reuse, recycle, but don’t reinvent the
wheel unless necessary”
 Brian Christiansen, UI Engineering.
“Patterns are optimal solutions to
common problems, tossed around a
community and are resolved, solutions
spontaneously em...
Sample colours
=
=
Finally, a couple of my own
examples...
=
hicksdesign’s new logo
=
open doors student site
quot;Soak up everything, you never know
when you're going to need itquot;
                                Jon Hicks
The 3 stages of the Creative Sponge


COLLECT!
CATALOG!
CREATE!
SOAK IT UP!

   http://del.icio.us/jonhicks/sponge

   http://hicksdesign.co.uk/journal/
   be-a-creative-sponge
How to be a Creative Sponge
How to be a Creative Sponge
How to be a Creative Sponge
How to be a Creative Sponge
How to be a Creative Sponge
How to be a Creative Sponge
How to be a Creative Sponge
How to be a Creative Sponge
How to be a Creative Sponge
How to be a Creative Sponge
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How to be a Creative Sponge

(These slides don't show up at all well in slideshare at the moment. Please downloads the file). A talk given at @media 2007 (Europe) on how to collect ideas and inspiration from everywhere, how to store it, and how to use it.

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How to be a Creative Sponge

  1. 1. HELLO
  2. 2. BE A HOW TO IVE EAT CR GE! ON SP jon hicks : hicksdesign
  3. 3. quot;How do you do it? How do you get the ideas to actually design something??quot; “Mr F” from London
  4. 4. quot;Designers need to be visual leeches, constantly cataloguing and recording information like a camera that’s always snapping photosquot; Jason Santa Maria
  5. 5. quot;It seems to me that if you're a designer, then design runs through your veins like Pantone 7418. You can't stop looking at things through your designer eyes. quot; Ben Terret, “The Design Disease”
  6. 6. Visual Leeches ? Creative Magpies Visual Vampires Creative Sponges
  7. 7. CREATIVE JUICES! mmmm!
  8. 8. The 3 stages of the Creative Sponge COLLECT! CATALOG! CREATE!
  9. 9. COLLECT What do we collect and where from?
  10. 10. What are we collecting? It’s not necessarily ‘Inspiration’ It’s not necessarily ‘Ideas’ It’s Raw Material It’s Ingredients It’s FUEL
  11. 11. quot;Things I’ve collected always have relevance at some point later onquot; Georgie Bean, Interior Stylist
  12. 12. Sources to collect from...
  13. 13. ©Khoi Vinh observing life
  14. 14. books
  15. 15. magazines
  16. 16. magazines
  17. 17. found typography
  18. 18. stuff off t’internet
  19. 19. From: quot;T26 Digital Type Foundryquot; <info@t26.com> Subject: T26 June Font Showcase Date: 2 June 2007 03:57:18 BDT To: jon@hicksdesign.co.uk Related: comic | cute | decorative | funny Related: comic | cute | inline | outline | sassy | shadow freebies
  20. 20. t-shirts
  21. 21. ©DJ Damien: http://www.flickr.com/photos/djdamien/366246293/ leaflet racks
  22. 22. clothing labels and tags
  23. 23. packaging
  24. 24. photos that go wrong
  25. 25. photos using other objects
  26. 26. doodles from your head
  27. 27. ...OK, you get the idea...
  28. 28. ...except websites!
  29. 29. CATALOG What is your ‘trusted system’?
  30. 30. quot;Designers are magpie-like creatures. If we see a style or approach that we enjoy we’ll absorb some of it, sometimes consciously, sometimes notquot; Michael Johnson, Johnson Banks
  31. 31. your head
  32. 32. the good ol’ sketchbook
  33. 33. the good ol’ sketchbook
  34. 34. binders
  35. 35. box files
  36. 36. Design spongery 2.0...
  37. 37. iPhoto
  38. 38. yojimbo
  39. 39. The ‘Killer App’ for the web-savvy creative sponge... flickr
  40. 40. CREATE How do we use these collections to create stuff?
  41. 41. the fear : a blank piece of paper!
  42. 42. quot;Collecting things stimulates the brain. It helps you think of something fresher. quot; Wieden + Kennedy
  43. 43. Creative Catalysts • Deadlines! • Change of environment - walk/drive • Go to Bed! • Peace & Quiet (go for a wee) • Take a shower • Brainstorming / Mind-mapping
  44. 44. Critique it!
  45. 45. But are these really any better?
  46. 46. Moodboards
  47. 47. I can has moodboard? kthxbye!
  48. 48. © DiskArt™ 1988 a moodboard
  49. 49. another moodboard
  50. 50. Advantages of using moodboards 1. Concentrates on the concept/mood 2. Stimulates conversation with stakeholders 3. Quick to make 4. Clients can make their own!
  51. 51. Spot Design Patterns
  52. 52. “Reuse, recycle, but don’t reinvent the wheel unless necessary” Brian Christiansen, UI Engineering.
  53. 53. “Patterns are optimal solutions to common problems, tossed around a community and are resolved, solutions spontaneously emerge. The best of these rise above the din and become refined until they reach the status of a Design Pattern.” Design Patterns
  54. 54. Sample colours
  55. 55. =
  56. 56. =
  57. 57. Finally, a couple of my own examples...
  58. 58. = hicksdesign’s new logo
  59. 59. = open doors student site
  60. 60. quot;Soak up everything, you never know when you're going to need itquot; Jon Hicks
  61. 61. The 3 stages of the Creative Sponge COLLECT! CATALOG! CREATE!
  62. 62. SOAK IT UP! http://del.icio.us/jonhicks/sponge http://hicksdesign.co.uk/journal/ be-a-creative-sponge

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