12. 200E X A B OL D V I S IO N OF T HE F U T U R E
A new EX model explores what might be. architecture and luxury yachts. Hundreds of hours Agile and fluid, even when not in motion, there’s the road. And the view along the tapering Silver
of discussion, ideas and sketches were developed a dynamic tension here between luxury and Satin Bonnet to the Spirit of Ecstasy is as dramatic
These models have informed the development of the
using both traditional skills and the latest digital latent energy. as ever, guiding the driver into the future.
marque since 1919 and with this in mind, we set out
design tools. 200EX is a rare combination of inspired
to create a Rolls-Royce that achieves unprecedented It surges forward from the rear axle, through the
dynamism and modernity. What emerged was an entirely new kind of high waistline and graceful flanks, to a reinterpretation contemporary design and the artisan’s touch.
Rolls-Royce. of the iconic front grille – instantly familiar yet also It is our bold vision of the future.
It began with an eclectic team of designers working
evocative of a jet intake.
in a secluded location over several months. Away Smaller and more dynamic, 200EX is instantly
from our day-to-day routine, we immersed ourselves recognisable as a modern Rolls-Royce. It has the Behind the coach doors lies a relaxed, intimate
in the future of the marque. We set out to uncover
its contours, its essence, its philosophy. We cast our
powerful presence you’d expect, along with the
classic design cues of the marque.
atmosphere highlighted by soft full-grain leather,
elegant, subtle veneered wood and discreet chrome
I A N C A ME RON
net wide for inspiration and found it not only in details. In contrast, the authoritative driving position C H I E F DE S I G N E R
motor car design but also in contemporary furniture, Yet a closer look reveals a Rolls-Royce like no other. gives you complete command of both the car and R O L L S - R OYC E M O TOR C AR S LT D
