9. Would you like to build
“YOUR” Community like this?
想建立屬於"您"的社群嗎?
10. Today, you can learn…
“Sell Through the Community” Strategy
3 “First” Principles for Community Design
3 Steps for Community Growth
Through the Actual JAWS-UG Case Study.
14. Just Started Parallel Career
• 25+ Years Experience in IT Marketing
• 1991 - PFU
• 1999 - JetFrom / Accelio
• 2002 - Adobe
• 2009 - Amazon Web Services
• 2017 - InstaVR
CMO
Stripe Japan
Evangelist
MOONGIFT
Community Manager
Rider’s Garage
Community Manager
EventRegist
Community Growth Manager
15. Increase The GDP
of the Internet
DevRel Evangelize
Marketing Services
Make Your VR Apps
in minutes
16. Launched My New Community -- #CMC_Meetup
(Community Marketing Community Meetup)
Community for learning
“Community Marketing”
Since 2016 Nov -
https://www.facebook.com/groups/552515584953588/
17. CMC_Meetup is Growing based on Strategy,
Principles, and Steps
0
50
100
150
200
250
Vol.1 Vol.2 Vol.3 Vol.4
CMC_Meetup 参加者推移
# of FB Group # of Entry
39. #1 Find Key Leaders (Role Model)
#2 Followers make Leaders
#3 Frequent opportunities of off-line meeting
3 Steps for community growth
40. AWS Book Authors
Java Community
Web Developers
Community
Customers
Bloggers on Cloud
Computing
• Find seeds of community leaders from several groups
• Social network / existing communities are good
resources to find / meet them
• Connecting Dots!!!
Find key Leaders: Connecting Dots
43. Key Triangle for community growth
[Study Group]
=> Information Exchange & Generation
[Drinking]
=> Know each other in person
[SNS/Web]
=> Keep and strengthen the engagement
Beginners for AWS
Join! Information feed
Encouraging & Mentoring
Feedbacks
Connect!!
48. Speaking opportunity is also important
“Lightning Talks” is quite
common format in Every
JAWS-UG because it is
good way for making
speaking opportunities for
newcomers.
54. Now, you have already known…
“Sell Through the Community” Strategy
3 “First” Principles for Community Design
3 Steps for Community Growth
Through the Actual JAWS-UG Case Study.