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Young Marketers Connection Slide for 16 May 2015
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Young Marketers Connection Slide for 16 May 2015
1.
2.
SEGMENTATION Target consumer’s NEEDS to be
satisfied POSITIONING How brands SATISFY need uniquely MARKETINGMIX How brands Bring positioning to consumers
3.
SEGMENTATION Part 1 Consumer’s NEED
to be satisfied
4.
Let’s START with
CONSUMERunderstanding
5.
THE FOUNDATION 6Ws UNDERSTANDING
OF CONSUMPTION
6.
WHO CONTEXT SCOPENEED DEMOGRAPHY PURCHASE CONSUME GENDER LOCATION INCOME AGE MORNING PARTY
WORKING STUDYING IN-HOME OUTDOOR BEFORE MEAL FRIENDS WIFE COLLEAGUES WHO WITH WHEN WHERE WHY NOT WHY DEMAND SPACE SEGMENTATION
7.
BRANDS WE KNOW WHAT
CONSUMERS NEED HOW CAN SATISFY THEM DIFFERENTLY
8.
POSITIONING Part 2 How brands
SATISFY need differently
9.
WHO WHAT NEED UNI- QUENESS RTB HOW BRANDS
DIFFERENTIATE DEMAND SPACESEGMENTATION POSITIONING FORMULA
10.
How brand brings Positioning
to consumers?
11.
MARKETING MIX Part 3 How
brands bring their positioning to consumers
12.
P PRODUCT PRICE PROMOTION PROPOSITION PACKAGING OSITIONING PLACE
13.
NOW IT’S TIME
FOR PRACTICE
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