Increase and convert your social media traffic into a steady stream of leads with these 3 simple steps from Higher Education Marketing.

1. 3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 1
3 Steps To turn Your
Institution’s Social Media Traffic
Into Leads

2. 3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 2
1. Quantify and analyze your social media traffic
2. Blog, blog, blog
3. Create an email subscription
Overview
Source: Higher Education Marketing – 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads

3. 3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 3
Your institution is present on all major social media
avenues, yet you fail to see results in lead conversion and
wonder how you can make sure that your efforts are being
rewarded?
Here are 3 quick steps to boost lead generation:
Source: Higher Education Marketing – 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads

4. 3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 4
 How can you assess the value of your social media efforts
without measuring their impact first?
 Quantifying and analyzing your traffic will:
 offer you great insight into the main avenues where your
institution is getting most leads
 help you to pinpoint where your greatest efforts are needed to
keep building your presence in your community.
1. Quantify and analyze your social media traffic
Source: Higher Education Marketing – 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads

5. 3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 5
 Many educational institutions have a website, a Facebook
page and a Twitter account. Yet, many fail to develop a
proper blog on their website.
 Blogging can be tricky as many institutions gather various
departments that are mostly autonomous or are so small they
feel they do not have the resources to have a blog.
 Yet, having a blog that reflects your institution and its values
is a great way to center all your social media efforts and to
position your school as an authority.
2. Blog, blog, blog
Source: Higher Education Marketing – 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads

6. 3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 6
 All it takes is a little creativity to really get your name to stand
out.
 Take a look at what other colleges have done.
 Involve students in the process: who knows better than them what
the school is like and what prospective students worry about/are
looking for? They are your best advertisers!
 Keep in mind, the frequency of your blogs is closely related to
lead generation.
 So whatever type of blog you choose to reach your prospects, make
sure it is frequently updated and always extremely relevant.
2. Blog, blog, blog
Source: Higher Education Marketing – 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads

7. 3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 7
 Once the blog is up and running, feel free to add short and
clear calls to actions.
 You can also self-reference yourself in your posts on Twitter
and Facebook.
 These links can send prospects back to your website where they can
subscribe to your blog or newsletter (make sure the landing page is
impeccable!).
 Try to avoid “Email subscription” as its committed overtone
may scare some students away.
 “Stay in touch” or “Keep me informed” are great alternatives to get your
readers to sign up
3. Create an email subscription
Source: Higher Education Marketing – 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads

8. 3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 8
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