From the awareness stage right up to enrollment, this exclusive webinar walks through each point of the admissions process and shows schools how to craft a social media strategy that effectively generates inquiries and applications.
2. • Social media strategy basics
• Defining your personas
• Creating social media content for your prospective
student audience
• Connecting with your prospects on social media
• Reaching new prospects with paid advertising
• Measuring the success of your social media campaigns
Today’s Presentation
4. Social media…
• amplifies your school’s brand
• provides an engaging community for
your followers
• helps promote your content
• supports SEO
• helps people make decisions
Social Media as a Decision Engine in Education
www.chegg.com
7. Start by Defining Your Student Personas
Segment prospects by:
● Program
● Level
● Location
● ______________
… and research their distinct
characteristics
15. The Awareness Stage
• Share website content to drive prospects to your site
• Showcase student life on your campus
• Use popular hashtags to increase your visibility
• Create Stories for optimum engagement
16. Share Website Content on Social Media
Publish content on your website
Share on Facebook
Share on
Twitter
Share on LinkedIn
18. Use Popular & Relevant Hashtags
Business Schools
Language Schools
Career Colleges
● #mba
● #busedu
● #finance
● #careerteched
● #skilledtrades
● #CTE
● #StudyAbroad
● #LearnEnglish
● #ELS
Use branded hashtags
19. Stories On Facebook and Instagram
Stories combine text,
visuals and effects into a
scrolling slideshow
20. Creating Social Media Content for The Consideration Stage
• Focus on preparing students for their studies
• Offer online campus tours for international students
• Stream live tours/Q&As for prospects
• Use Direct Messaging to respond to inquiries
25. Creating Social Media Content for The Decision Stage
• Offer ‘social proof’ to gain an edge on your competitors
• Encourage your current students to leave reviews
• Focus on more direct content that drives students towards
applying/booking
27. Encourage Grads to Leave Reviews on Facebook & Google
Respond
to both
positive and
negative
reviews
28. Drive Students Towards Booking on Social
Remind
prospects
about
upcoming
events, start
dates, and
deadlines
29. Creating Social Media Content for Enrolled Students
• Provide helpful local info for your current students
• Feature them in your posts
• Encourage them to share photos through contests
33. Planning Your Social Media Advertising
• Social Ads: Engagement or Conversions
• Who do I target?
• What social network should I use?
• What ad placements should I choose?
• Where do I send my ad traffic (when they click)?
44. 44
Recap
• Align your social media strategy with your target personas
• Think carefully about your channels and post schedule
• Create social content for every stage of the admissions journey
• Supplement your organic efforts with paid social advertising
• Measure your results for continuous improvement
45. HEM helps schools develop an effective social media
strategy. Our social media services include:
● Social Media Strategy
● Writing Blogs & Social Media
● Ad Campaign & Landing Pages
● SEO
● CRM & Data Measurement
Our Work
We can help your school, too!
46. Katharina Benecke
Get Your Free Consultation!
Archie Pollock
European Client Representative
UK Client Representative
archie@higher-education-marketing.com
katharina@higher-education-marketing.com
Tel: +44 7957974939
Tel: +34 681 129 792
47. Scott Cross
North America Client Representative
scross@higher-education-marketing.com
514-312-9048
Get Your Free Consultation!