A new lead generation tactic from Twitter that you can add to your lead generation toolkit and begin to use right away. And, the really good news is that there is no cost to you to run them!

1. Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 1
Twitter Lead Generation Cards: A
Brand New Way to
Generate Leads

2. Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 2
1) A New Approach to Converting Leads?
2) What is a Twitter Lead Generation Card?
3) A Brief History of Twitter Lead Generation Cards
4) How to Work with Lead Generation Cards
5) Create a Twitter Lead Generation Card in 3 Steps
6) Are They Effective?
Overview
Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

3. Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 3
 Challenge:
 Converting social media followers into high quality
leads that can be moved deeper into the recruitment
process.
 New Approach:
 Twitter has established a potential solution to this
challenge via lead generation cards.
 These allow you to actively engage your followers
within your tweet stream with an ad.
1. A New Approach to Converting Leads?
Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

4. Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 4
 A lead generation card is an ad or “card” that is attached to a
tweet.
 Once your followers click the ad, you’ll be granted access to
their names, email addresses and twitter handles.
 A lead generation card is made up of two parts:
1. The tweet that the card is attached to
2. The lead generation card itself
2. What is a Twitter Lead Generation Card?
Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

5. Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 5
 Here is an example of the components of a Twitter Lead
Generation Card:
Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

6. Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 6
 Lead generation cards were initially launched by Twitter in
early 2014, but only a limited number of users were given
access to experiment with them.
 In September, all Twitter users were granted access to
create lead generation cards through the Twitter Ads
Interface.
 Currently, there is no charge to create and run lead
generation cards, but this can change at any time.
3. A Brief History of Twitter Lead Generation Cards
Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

7. Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 7
1. Activate Twitter Ads
2. Create a lead generation card
3. Attach lead generation card to a regular or a promoted
tweet
4. Track your results in Twitter analytics
5. Download your leads directly into your marketing
automation tool
Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards
4. How To Work with Lead Generation Cards

8. Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 8
 To work with lead generation cards, you’ll need access to
Twitter Ads.
 Lead generation cards are free to use, but a credit card must
be provided for access to Twitter’s “Creatives” tab, where
you’ll be able to create them.
Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

9. Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 9
1. Log into your Twitter account, click settings, then “Twitter
Ads”
5. Create a Twitter Lead Generation Card in 3 Steps
Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

10. Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 10
2. Click “Creatives” from the navigation bar, select “Cards,”
then click “Create Lead Generation Card”
Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

11. Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 11
3. Customize lead generation card by filling in the required
fields: short description, image and call to action.
Remember to provide a link to the privacy policy on your
website.
Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

12. Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 12
 You can also provide a landing page on your site where the
visitor is taken after they click on your call to action.
 It is possible to send leads directly to your CRM, however
additional data settings are required.
 Once you’re finished building the lead generation card, save
the page to update the settings.
Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

13. Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 13
 Twitter’s lead generation cards have only been available for
a short while so there are very little analytics available to
report on results.
 In a case study, Adobe reported that their client; Mount
Washington College, received good results.
 Lead generation cards probably won’t produce a high
volume of leads, but the ones they do produce will be of high
quality.
6. Are They Effective?
Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards

14. Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 14
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info@higher-education-marketing.com
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