Starting a Podcasting Program for Member Acquisition & Retention with Kevin Hoffman, Director, Sales Engineering of HighRoad Solution
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Have you ever thought about creating a podcasting program to recognize members and help facilitate connections? Join this session to learn the fundamentals of podcast programs—what it takes to get started, how you can use it as an engagement tool for your members and most importantly, why you should consider starting a program that showcases members. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF
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Starting a Podcasting Program for Member Acquisition & Retention with Kevin Hoffman, Director, Sales Engineering of HighRoad Solution
- 1. Starting a Podcasting Program for Member Acquisition & Retention HighRoad Solution Kevin Hoffman,
- 2. Today’s Content Leader Kevin Hoffman Director, Sales Engineering HighRoad Solution Email: kevin@highroadsolution.com LinkedIn: /kevindhoffman www.highroadsolution.com
- 3. Business Podcasting • • • • • • • • Business Case Know Thy Audience Recruiting Guests Pre-Production Recording Post-Production Hosting Promotion www.highroadsolution.com
- 4. Business Case • Not just two guys in the spare bedroom. • Representing your brand. • Understand your metrics before you begin. • Openness and honesty is the new black. www.highroadsolution.com
- 5. Know Thy Audience • What content would interest them the most? • How much time do they have? • What would make this compelling for them? • Why would a prospective member listen? www.highroadsolution.com
- 6. Recruiting Guests • • • • More difficult then you think. Encourage and build them up. Shyness can be well masked. Host must have the “chopps.” www.highroadsolution.com
- 7. Preparing Guests • Share a “Guest Prep Document” • Give guest a list of questions to stimulate topic ideas • Let guest indicate must-cover topics and must-avoid topics. www.highroadsolution.com
- 8. Example Questions • Tell us about an important project that had a big impact on your organization. How did it come about? Who was involved? How did you measure success? • Do you involve third parties in your projects? What is the process for doing that? • What's the magic formula for a projects success? www.highroadsolution.com
- 9. Example Questions • Does your board understand digital communications? What are you doing to solve that? • How are you staffing/handling social media? How do you know you’re successful? What kpi/metrics are you using? • What are you doing with mobile and how are you explaining buyin? www.highroadsolution.com
- 10. Example Questions • How long have you been doing this? • What advice do you have to younger people in the association business? • How are you staying up to date? What are your must reads? How do you stay fresh? www.highroadsolution.com
- 11. Show Structure • Be consistent. • Set expectations for your listeners. www.highroadsolution.com
- 13. Pre-Production • NO TELEPHONE !! • Guest Microphone – Samson Meteor Mic - $79. • Host Microphone – Samson C03U - $99. • Host Headphones – Audio-Techna - $150. www.highroadsolution.com
- 14. Pre-Production • Software – Skype • Recording – Two channels. • Jingle – Buy or make. www.highroadsolution.com
- 15. Recording • Quick pre-recording call. • Schedule time double your expected recording time. • Headphones. • Be natural and relaxed. Have a paper of window with high level bullet points. • NEVER read from a script. www.highroadsolution.com
- 16. Post-Production • Audio Geeks Unite!! • Remove Noise – iZotope RX - $300 • Production Software – Logic Pro - $200 – Garage Band - Free www.highroadsolution.com
- 18. Hosting • Services • Website • Enclosures www.highroadsolution.com
- 20. Questions for Kevin? Kevin Hoffman Director, Sales Engineering HighRoad Solution Email: kevin@highroadsolution.com LinkedIn: /kevindhoffman www.highroadsolution.com
- 22. Upcoming HighRoad U Webinars: Where Did Our Love Go? Winning Back Members, Buyers & Attendees When: Friday, October 25th, 11 am EDT Content Leader: John Brandt, Sales Director User-Centric Messaging: How the Society for Neuroscience is Optimizing Member Self-Service When: Thursday, October 31st, 11 am EDT Content Leader: Suzanne Carawan, Chief Marketing Officer Member Holiday Inbox Basics When: Thursday, November 21st, 12 pm EST Content Leader: Ronald McGrath, Chief Technology Officer Jenny Lassi, Professional Services http://shout.lt/mvF9 www.highroadsolution.com
Notes de l'éditeur
- HighRoad U is a comprehensive educational initiative that packages today’s trends, topics, tips & techniques into a variety of different distribution channels so that you get the content you want in a format that works for your lifestyle.HighRoad U includes our own version of webinars which we call “blUeinars” to stay true blue to our HighRoad brand, as well as a variety of other options such as google+ hangouts and our talkblue podcast program that we are rolling out over the next few weeks.
- Thank U for attending today. Please be on the lookout for a 3 question survey to help guide our future programming. I’m Jeff Baker and on behalf of our entire HighRoad crew, take care & do good work.