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Managing the politics of content

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Hilary Marsh, Content Company, Inc.
Hilary Marsh, Content Company, Inc.

Why content gets political, and how to use content strategy as a catalyst to drive internal change. Useful techniques for content strategists and subject-matter experts. Delivered at Lavacon 2018

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s Green on Unsplash
de Wit on Unsplash
Why?
Managing the Politics of Content Hilary Marsh Lavacon 2018 Photo by Ronda Darby on Un
Content Photo byLacie Sle
Content is the way our work is manifested in the world
Products Services Programs Research Events Advocacy Information Tools
My Products My Services My Programs My Research My Events My Advocacy My Information My Tools
.com/photos/lentini/14112670288/
C BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)], from Wikimedia Commons
hat Conte strate is an HR iss
eta Farnedi on Unsplash
o.org/souptonuts/
ncycrave on Unsplash
o by Ivana Cajina on Unsplash new sion
. Listen
econflictsolutions.com/ n-listening/
2. Understand the audience
Michele Bergami on Unsplash We do not e things s they are, e see them s we are.” naïs Nin
“Users don’t care about your org chart.” —Lou Rosenfeld Author, Information Architecture for the World Wide Web
subject- matter expertise content presentation and sharing expertise 3. Cultivate a spirit of partnership
content presentation and sharing expertise product expertise event expertise advocacy expertise research expertise course development expertise
content presentation and sharing expertise product expertise event expertise advocacy expertise research expertise course development expertise customer satisfaction expertise marketing expertise education expertise program expertise
product expertise event expertise advocacy expertise research expertisecustomer satisfaction expertise marketing expertise education expertise program expertise content presentation and sharing expertise
product expertise event expertise advocacy expertise research expertisecustomer satisfaction expertise marketing expertise education expertise program expertise content presentation and sharing expertise
product expertise event expertise advocacy expertise research expertisecustomer satisfaction expertise marketing expertise education expertise program expertise content presentation and sharing expertise
http://chuckclose.com/work253_zoom.html
4. Co-create the solution hat
flickr.com/photos/vancouver125/5714045454 5. Foster collaboration
.com/photos/12342795@N07/35235603706 Change your perspective
Past and future Control How Ownership Fear Collaboration What Partnership Freedom
forth and ke progress! hilary@contentcompany.biz @hilarymarsh

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