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1013 Finnish FB
pages analyzed
286 surveys sent
89 answers recieved
349 278 active users
4,25 activities per user
2 620 max activity
1,9 pages where active
#1 expect a 4% activity level
#2 Buzz breeds more buzz
                       mrjorgen
#3 well planned
isn’t half done




                  Joe Shlabotnik
Integrated: 2,91
Own plan: 5,21
No, but making one: 2,80
No: 3,30
Activity levels vs. plans made = NO CORRELATION
#4 10-20 rule
Bethan
#5 Men Are Men on Facebook, Too




                            Marco40134
Not that chatty, except when
talking about sports.
Prefer to focus on one thing
at a time.
#6 Interaction has a price
(and should have a worth)    Meredith_Farmer
Wall post: 0,9
Wall post likes: 13,9
Comments: 2,4
Comment likes: 1,1
Generated by 1 hour of administration for every 1000 fans
More information:


Olli Parviainen
Verkostoanatomia
verkostoanatomia@verkostoanatomia.fi

Jari Lähdevuori
Hill+Knowlton Strategies
jari.lahdevuori@hkstrategies.com

www.bitly.com/fbtutkimus

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Notes de l'éditeur

  1. OlliMitä tarkasteltiin dataminingissa
  2. OlliMiten datamining tehtiin ja millä
  3. Jari
  4. Olli
  5. Olli
  6. Jari
  7. Jari
  8. Jari
  9. Jari
  10. Jari
  11. Jari
  12. Jari
  13. Olli & Jari
  14. Olli & Jari
  15. Olli & Jari
  16. PutkiaivoTarkoitusten lukumääräAktiivisuuden määrä
  17. PutkiaivoTarkoitusten lukumääräAktiivisuuden määrä