The document provides analytics on social media engagement for an event, including over 1400 tweets mentioning the event, 125 unique visits to a web app about it, and over 1000 check-ins on Foursquare at the location. Metrics are given on Twitter usage during presentations, how organizations were discussed, and the most shared photos and tweets from the event. The recap analyzes social media participation and conversations around the event on various platforms.

1. The Rundown:
A futuristic recap of what just happened.
USTREAM
1435+
twitter mentions
125
unique visits to
the web app
30
online viewers
?
check-ins
on foursquare

2. Webapp by numbers
Have we killed your battery yet?
73% of attendees
visited the app
4:46
avg time spent

3. Tweet by numbers
How did your thumbs do?
1435+ total tweets
twitpics 10

4. TwitPic:
The most viewed Twitpic of the evening.
5,914
followers
@JoselinMane
total views 136

5. Twitter: Average number of
Twitter followers = 126
Most retweeted tweet of the night
followers
6,123
estimated additional impressions 1200+

6. Twitter:
Total volume during the event (#smcboston).
500
417
333
250
167
83
5:30 6:00 7:00 7:30

7. Twitter:
A snapshot of our conversation

8. Twitter:
Total volume during the presentations.
Todd Mike Zach Ilya John Paul
300
250
200
150
100
50
6:30 6:35 6:40 6:45 6:50 6:55 7:00 7:05 7:10 7:15 7:20 7:25 7:30

9. Twitter:
Total volume for related organizations.
5:30 6:00 6:30 7:00
FutureM Hill Holliday MITX SMC Boston

10. Twitter: tweets related to this event.
Percentage of FutureM
#geoM #futureM #smcBoston
0.48 pixels = 1 tweet. Most conversations about individual events did not reference FutureM.

11. Foursquare recap:
Let’s check in, shall we?
:-(
unique people as of
12:30=158
total check-ins=1190
check ins
check-ins
first-time
??%

12. Foursquare:
Did we get the swarm badge?
nope

13. Foursquare:
Other badges awarded tonight
?
?
http://www.
4squarebadges.com
?
?

14. Foursquare:
Who’s gonna win?
special
here!
?