This document discusses leveraging a promotion globally to create a unique experience for winners. The main challenge is bridging cultural gaps when key markets are in Asia. The concept involved motivating their own team and leveraging everything at their disposal, including local agencies and partners. In the end, they were able to provide a unique lifetime experience and leverage an amazing story, concluding that thinking outside the box and rewarding all contributors are keys to success when expanding globally.

1. 1

2. 2
ABOUT EASY-FOREX
Online trading group founded in 2003
operating in 160 countries
HQ in Limassol
Offices in Shanghai, Guangzhou,
London, Sydney and Warsaw
150 employees worldwide

3. 3
A LITTLE BIT ABOUT ME
MY PRIVATE STARTUP

4. 4
BRIEF CV

5. 5
AND I AM CATCHING UP…

6. 6
COUNTRIES I HAVE DONE BUSINESS WITH

7. 7
MY INHERITANCE

8. 8

9. 9
CONCEPT GUIDELINES
Leverage the promo - globally
Create a unique experience to the winner/s
Create a buzz for all stakeholders

10. 10

11. 11
THE MAIN CHALLENGE
Our key markets are in the far east.
RUGBY IN CHINA AND INDIA??
How do we bridge the culture gap?

12. 12

13. 13
v
OUR CONCEPT

14. 14
WE MOTIVATED
OUR OWN TEAM

15. 15
ALL OF THEM

16. 16
LOCAL PEOPLE MARKETING INFRASTRUCTURE
Technology, technology, technology
Creative – Design / Copywriting / Content / PR /
Media Buy (SEM, SEO, display, mobile, print, TV, etc.)
BUDGET
LOCAL AGENCIES / PARTNERS
WE LEVERAGED EVERYTHING WE HAD..

17. 17
COMPETITION RESULTS

18. 18
HE WAS THANKFUL

19. 19
HE STARTED PREPARING

20. 20
LAST MOMENT DRAWBACK

21. 21
THE WINNERS

22. 22

23. 23

24. 24

25. 25

26. 26
v
WE LEVERAGED THE AMAZING STORY

27. 27
HAPPY ENDING!

28. 28
NO ONE IS PERFECT!

29. 29
CONCLUSIONS
THINK OUTSIDE THE BOX – GET HELP FROM PROS
PROVIDE UNIQUE LIFETIME EXPERIENCE
CREATE HIGHLY MOTIVATED INTERNAL TEAM
REMEMBER AND REWARD ALL CONTRIBUTORS

30. 30
THE WORLD IS FLAT,
BUT THAT DOESN’T MEAN
THAT EXPANDING IS EASY…
THANK YOU!