mobile commerce services,application,uses

1. MobileCommerce Services
In India
Now Mobile phone technology has made its way for a new
trend called mobile commerce where the financial
transactions are made using mobile devices.

2. M-commerce or E-commerce
Services

3. Features of M-commerce
 Creates opportunity to deliver new
services to existing customers and to
attract new customers.
 Allows direct access to get imformation
abote the product.
 Can be done via the internet,private
communication lines,smart cards etc.

4. Typical examples of m-commerce
 Purchasing airline tickets
 Purchasing movie tickets
 Restaurant booking and reservation
 Hotel booking and reservation

5. M-commerce in India….
 In India, RBI and TRAI, financial institutions, operators
and service providers have partnered with each other to
take mCommerce to rural India.
 SBI and ICICI bank have partnered with a mobile
banking technology partner “EKO” for their mobile
banking solutions
 Likewise, other banks are also following them.

6. Indians at M-commerce….
 At present, India has over 800 million mobile subscribers
 240 million with bank accounts
 20 million with credit cards
 there are 88,000 bank branches
 70,000 cash points.
 The half of Indian households is still unbanked, including
42% holding at least one mobile phone. This opens a great
opportunity for mobile phone industry and financial
institutions to galvanize mobile commerce services in
India.
 The latest BCG report has also projected that the fee-based
revenue from mobile commerce could be well over $4.5
billion by 2015 in India.

7. M-commerce Applications
 Bill Payments
Money Transfer
Retail Transactions
Movie Ticketing
Travel Ticketing
Mobile Banking
Mobile ATM

9.  Use of Mobile commerce increasing continuously as
shown in above chart

11. Advantages Of m-Commerce
 Faster buying/selling procedure,as well as
easy to find product.
 Buying/Selling Available 24/7.
 Low Opration Cost and Better Quality of
Services.
 No need to Physical company set-ups.
 Easy to start and manage Business.
 Customers can easily select product from
different providers without moving around
physically.

12. Disadvantages of M-commerce
 Any one good or bad can easily start a
business.
 There are many bad sites which eat up
Customers’ money.
 There is no guarantee of product quality.
 There are many hackers whos look for
opportunities,to attack a mobile
commerce site,services,payments.

13. M-commerce Limitations
 Mobile commerce support depends on the software
used in this area.
 Smart phone limitation
 Connectivity
 Mobile commerce will certainly be successful in India, but
telecom companies and banks do need to spend more to
provide safety and security from intrusions
and hacking

14. Security Devloping
 In the present days the online shopping
services have increased.
 To provide security to the passwords
companies use encryption and decryption
algorithms.