2. AdRBT – Audio Advertising Platform
• AdRBT replaces the Ring Back Tone with the Advertiser’s Ad jingle and enhances brand
awareness amongst masses.
• More than 2 million subscribers across India and across operators
• Day, time, region, languages, operator targeting available
3. Why a subscriber opts in for AdRBT
Operator gives lots of benefits to people participating as Ad
Subscribers
Free gifts to Ad Subscribers Discount coupons in partnership
with various brands
50% off on the monthly Ring
Back Tone subscription charge
4. Benefits of AdRBT
Caller calls an AdRBT subscriber & hears Ads when
phone rings instead of the normal tring tring
Calling Person hears Ads till the called person
does not pick up the phone
Phone
Ringing
Millions of people from various operators
calling each other everyday
Caller tells other friends about the Ads that he hears
and thus bringing in Brand awareness
5. Entertainment Domain & AdRBT
For entertainment domain clients:
Channel promotion jingles
Case Study
Objective: Channel launch & to create awareness and
anticipation for the new Channel, as well as
building affinity for the theme Jingle
Targeting: 16 circles across North, East and West India
Deliverables: 11 million impressions to be delivered in 10 days
Unique impressions reach at the end of the campaign was approximately 85%
6. Entertainment Domain & AdRBT
For entertainment domain clients:
Promotion jingles of daily shows
Case Study
Objective: Drive up the TRP of the show in the Hindi speaking regions
Targeting: 13 circles across North and West India
Deliverables: 9 million impressions to be delivered in 20 days
Unique impressions reach at the end of the campaign was approximately 90%
7. Automobile Domain & AdRBT
For Automobile domain clients:
Wishing Indians on the World cup victory
Case Study
Objective: 2 days Roadblock wishing Indians on the World cup victory
Targeting: PAN India
Deliverables: 12 million impressions to be delivered 2 days
Unique impressions reach at the end of the campaign was 90%
8. Automobile Domain & AdRBT
For Automobile domain clients:
Launch of new Car
Case Study
Objective: To promote the launch of new car and book test drives
Targeting: PAN India using Ad jingles
Deliverables:
Model Impressions Duration
Tata Manza 11 million 3 weeks
Etios Liva 3 million 15 days
Chevrolet
5 million 1 week
Spark
9. Brand Advertisers & AdRBT
For Brand Advertisers:
Launch of new products
Case Study
Objective: Spread awareness about the new model before it was
available in shops
Targeting: UP (East & West), Delhi, Bihar & Jharkhand
Deliverables: 2 million impressions to be delivered 5 days
Unique impressions reach at the end of the campaign was 85%
13%
34% Bihar&Jharkhand
16%
Delhi
UttarPardesh
(East)
37% UttarPardesh
(West)
10. Brand Advertisers & AdRBT
For Brand Advertisers:
Wishing customers on occasions
Case Study
Objective: Wishing customers a Happy New Year
Targeting: PAN India in 13 different languages
Deliverables: 3 million impressions to be delivered 3 days
Unique impressions reach at the end of the campaign was 90%
11. THANK YOU
Write to:
adrbtsales@stratoshear.com
