12. 3D & Animationhow do you build brands online? How do you involve your consumers in the dialogue? How do you interact, engage and entertain? Do you have the right tactics, tools toys & technology? What should be your tone, voice & social persona? If we ask the right questions first we surely will arrive at the right answers
18. Radian6 and SM2 to monitor social media trendsHow can you tap into your consumer’s psyche & motivations? What forms of media are your consumers most likely to consume? What are they saying about or around your brand, product or service? What is your competing brands doing online? Effective & efficient processes to discover, dissect & document consumer opinions, motivations, intentions
21. analyze how the visible information affects your brand, your reputation
22. influence the results by participating in the conversation and eliminating the negativeHow do you protect your brand’s image, identity, personality, initiatives and assets online? What do you make of negative sentiments? How do you deal with critics and commentators? A real time 24*7 process to track, report, address and resolve consumer issues online