Why motivation is necessary for human being.

1. MOTIVATION

2. Defining Motivation
• Motivation are the processes that account for
an individual’s intensity, direction and
persistence of effort towards attaining a goal.
• Three key elements:-
i. Intensity
ii. Direction, and
iii. Persistence

3. Concept Of Motivation
• Includes various terms like motive, needs,
wants, drives, wishes, incentives etc..
Motive Motivating Motivation
Activating needs and providing Engagement in work
Needs in individuals
need satisfaction environment behaviour

4. Nature Of Motivation
• Psychological phenomenon
• Based on motive
• Accepted by motivating
• Goal oriented process
• Person motivated in totality
• Dynamic and situational
• Complex process

5. Significance of Motivation
• High performance level
• Effective utilization of resources
• High morale
• Low employee turnover and absenteeism
• Acceptance of organization changes
• Confidence and satisfaction

6. THEORIES
OF
MOTIVATION

7. McClelland's Needs Theory
McClelland has identified three types of basic
motivating needs:-
1. Need for power
2. Need for affiliation, and
3. Need for achievement

8. Alderfer’s ERG Theory
Alderfer has categorised the various needs into
three categories:-
1. Existence needs
2. Relatedness needs, and
3. Growth needs