An open field version of "carrom" game.

1. Farr
m
... lets kick it off !!!
Vishal Garg
Himanshu Zade
Shashank Sharma
Jaspal Singh Dhillon

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3. Product Description
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an open field version of carrom
involves 4 players at a time with 2 teams of 2
members each
Striker will be replaced by a football referred as
strike-ball
The carrom-men (the wooden puck, seed or
coin) are replaced by balls referred to as coinballs
The corner pockets will be replaced by two flag
posts that mark each corner pocket.

4. Story Board
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The player in charge kicks the strike-ball to
knock the coin-balls into the corner pockets
Other players try not to let any coin-ball move off
the field
For each coin ball going off the field the player
which allows it to happen gets a negative score
For each coin-ball knocked off well into any of
the corne pockets bags the player points and an
extra chance.
All the rules of carrom are applicable.

5. Benefit Proposition
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The game is unisex, and can be played by any
age group, almost anywhere provided a
minimum space of 15' X 15'
It provides the players a good physical exercise.
It helps improve your skills to concentrate and
target at a particular aim and thereby provides a
fun activity.
It involves all the 4 members of the game at all
instants thus avoiding any player to wait for his
turn.

6. Stakeholders
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Children : They are the main stakeholders as
they constitute the major target group.
Parents : They are the next group of
stakeholders that hold a place indirectly.
Game companies : They are the people who
develop the game mainly for monetary benefits.

7. Primary and Secondary Market
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The primary market of the game are the children
in age group 6-12 years of age
Following factors make the game suit them:
1. acquaintance to carrom and football
2. fit for physical activity and co-ordinating
3. easily available playing area
4. Inexpensive
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The secondary market involves the family
members as the game can be played by any age
group. (For elder generation the game area and
number of coin-balls be increased accordingly.)

8. Assumptions
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Area - minimum 15ft X 15ft, outdoor, (preferably)
hard surface, levelled
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Location - empty space excluding roads.
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Players - minimum of 4 players
If more than 4 they should be in multiples of 4
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Climate - robust equipment so very less impact
of rain, storm, etc.
Stamina - enough to continue the play atleast
1/2 hour
Set-up - game set up with rules explained to new
players would take less than 5-7 mins.

9. Branding Activity
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Designing a logo for the game
Advertising the game using a six-year old
as a mascot