Key figures of the European RTB ad market

1. STATE OF THE
REAL-TIME BIDDING
MARKET IN WESTERN EUROPE
49% growth in 2014
Total RTB-based Display ad spending
in Western Europe (in millions of $)
4.5x
2013
2017
46.4
239.1
381
2010
2011
2012
2013
+49%
2014
736.9
1,098.9
1,549.9
2015
2,307.5
2016
3,286.3
2017
Total RTB-based Display ad spending by country, in 2014 :
% change
% share
France +32%
14%
29%
France
Other
Germany +40%
20%
37%
Germany
United Kingdom
United Kingdom +45%
RTB will account for 23% of Display
ad buying in Western Europe in 2017
(vs 5% in 2013)
+15
points
in 4 years
RTB market share of total Display ad spending
29.3%
27.5%
16.9%
13.5%
26.6%
14.8%
12.1%
2011 2012 2013 2014 2015 2016 2017
13.5%
11.3%
2011 2012 2013 2014 2015 2016 2017
United Kingdom N°1
2011 2012 2013 2014 2015 2016 2017
Germany N°2
France N°3
The UK will maintain its leadership position
Most of RTB's growth will be generated
in the mobile and video space
MOBILE RTB
VIDEO RTB
TOTAL DISPLAY RTB
RTB ad spending annual growth rate in 2014
5x
+529%
5x
+318%
1.5x
+32%
Western
Europe
France
Western
Europe
France
Western
Europe
France
MOBILE RTB
VIDEO RTB
TOTAL DISPLAY RTB
RTB ad spending (in millions of $)
427.8
34.1
129.3
150.5
113.5
1.8
11.1
5.1
1.2
2013 2014 2015
2016 2017
France
2013 2014 2015
2016 2017
France
2013 2014 2015
2016 2017
France
Total RTB-based Display ad spending share by format, in France, in 2014
4% 8% 88%
Mobile Vidéo
Other ad formats
These figures were aggregated by Adexchange.com,
the automated real-time online ad-exchange of Hi-Media Group,
www.hi-media.com/regie
Source: IDC "Real-Time Bidding in the United States and Worldwide, 2010-2017" October 2013