2. Functional Beverage
is a drink product that is non-alcoholic and
includes in its formulation ingredients are
herbs, vitamins, minerals, amino acids or
additional raw fruit or vegetables.
8. Popularity
Functional beverages have become
popular due to its appeal to consumers
who are seeking specific health benefits
in their foods and beverages with their
'healthiness-on-the-go' idea.
Functional drinks are promoted with
benefits such as heart health, improved
immunity and digestion, joint health,
satiety, and energy-boosting
9. Industry
Functional beverages is the fastest
growing sector . In 2008, the market share
of functional beverages accounted for
48.9% of the $118.3 billion-worth non-
alcoholic industry for US alone.
10. Current Product Trends
Hybrid drinks with functional and sensory benefits such as
thirst quenching ability with daily dosage of vitamins or
other nutrients
Probiotics exemplified by activia yogurt, for gut health and
boosting natural defenses or immune system
Memory and mental sharpness is also coming into focus
with Function Brainiac
Children's functional drinks also receive much attention in
recent years with leading brand Nestlé's Boost Beverage
Energy-boosting functional beverage products, such
as Red Bull and 5-Hour Energy are rated number one in
growth in the functional beverage market
