2. Brazil is the 7th largest economy in the World. In
recent years it has passed through important social,
economic and political changes. With a well-
established democracy, the country is one of the
most important emerging markets, with a relatively
stable economy. The poverty is diminishing with a
growing middle class, high employment levels and
many investments in infrastructure.
3. Brazil is the fifth-placed in the ranking of internet access,
with 140 millions people accessing
9. Since 2011, Catarse has captured more than US$ 5.75
millions, with 1,600 projects and 105,000 supporters,
practically dominating the market of crowdfunding in
Brazil
10. And here are some numbers of crowdfunding in Brazil,
according to Catarse
11. 63% of the
supporters live at
southeastern Brazil
(São Paulo and Rio de
Janeiro – the most
important financial
centers)
12. 50% of the supporters
are between 18 and 30
years old
16. What does Brazilians want?
52% want more independent cultural and artistic projects
41% want social or environmental projects
24% want entrepreneurial projects which encouraging new
businesses and initiatives
20. So, it’s time to Kickstarter open
your doors to Brazil
21. 1. Huge business opportunities for Kickstarter
2. Innovative and creative entrepreneurs seeking
for a chance to show their ideas to the world
3. Market with only one significant player, but
totally focused on social business
4. Brazil is the gate to South America
Why?
23. You’ll need someone who understands
the Brazilian market and knows about
innovation, crowdsourcing and all the
stuff
24. Let me introduce myself:
My name is Hiran Eduardo Murbach.
I live in São Paulo, I have 37 years old and I’m
graduated in Law with MBA in Marketing at
PUC-SP, one of the better Brazilians
universities.
I’ve already worked as a lawyer, I was a
entrepreneur and now I’m a Innovation
Project Manager in a consulting innovation
firm.
25. I have extensive experience in managing commercial area, digital and
consumer legislation, Digital Marketing, Social Media, Social Commerce,
Entrepreneurship, Startups, Innovation, Design Thinking and Business
Model Generation.
I’m speaker of Social Media, Social Commerce, E-Commerce, Startups,
Creativity and Innovation.
I’m Professor at the Startups Laboratory, at CIC ESPM, one of the most
important marketing school.
I’m Professor of entrepreneurship and e-commerce innovation at
Internet Innovation, specialized in digital marketing.
My experience
26. And I’m the co-author of the book "Quebrando: aprendendo com os
erros dos outros“, that was financed and released through a
crowdfunding project in 2013.
27. For all these reasons, I’m sure I’m the
right person to this opportunity
