Boston - Facebook recruiting seminar hire clix - social recruiting series - june 29th
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This document summarizes a seminar presented by HireClix on using Facebook for recruitment. Key topics covered in the seminar include creating a Facebook advertising strategy, building a Facebook fan page, leveraging targeted Facebook ads, integrating Facebook with campus recruiting events, and tracking recruitment metrics. Common mistakes to avoid are also discussed, such as spamming or having an inconsistent Facebook presence. The seminar promotes Facebook as a valuable recruitment channel due to its large, targeted audience and low cost of getting started.
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Boston - Facebook recruiting seminar hire clix - social recruiting series - june 29th
- 1. Facebook Recruiting Seminar Educational Seminar Series: June 29th, 2011
- 4. Facebook Recruiting – It’s Serious, Start Now
- 5. Are you Ready for Facebook?
- 6. Driving Candidates with Targeted Facebook Ads
- 7. Building a Facebook Fan Page Strategy
- 8. Q&A
- 12. Facebook
- 13. LinkedIN
- 18. 6 Facebook – It’s Serious 2011 Ad Revenue - $4.05B
- 19. 7 Facebook – One Third of All Banner Ads
- 21. Do you use Facebook for personal activities?
- 22. Do your employees use Facebook?
- 24. Fan Page for Success
- 25. Leveraging Proven Tools
- 28. 12 Targeting Users by Profile Information
- 29. 13 Leverage Logos & Images for Facebook Ads
- 30. 14 Targeting Facebook Ads
- 31. 15 Bidding Strategies for PPC Campaigns Facebook Bids & Budgets
- 32. 16 Campus Recruiting: Integrated Marketing Facebook Ads combined with Live Event @ MIT Build Brand & Talent Pipeline Connect with Candidates in Hiring Cycle Build Campus Career Office Relationship
- 33. 17 Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page
- 34. 18 Corporate Page vs. Dedicated Page
- 35. 19 Facebook for Your Employment Brand
- 36. 20 Facebook Fan Page = Engagement & Dist.
- 37. 21 Facebook Fan Page = Dist. & Engagement
- 39. Tracking for ATS & Google Analytics
- 41. 24 Facebook Recruiting Ecosystem
- 42. 25 Facebook Recruiting Ecosystem
- 44. SPAM
- 45. No Policy
- 46. Lone Wolfs
- 48. True Passive Candidate Audience
- 49. Low Cost Threshold to Start
- 50. Sophisticated Targeting for Ads –
- 51. Education
- 52. Employer
- 53. Geography
- 54. Interests
- 55. Fan Page to Engage Talent Community