Diversity Recruiting - HireClix - Recruitment Advertising Agency - HireClix developed the Diversity Candidate Network (DCN) to build customized diversity recruiting campaigns. Go beyond OFCCP compliance and connect with candidates.

1. Diversity Recruiting in 2015
Going Beyond Compliance Driven Solutions

2. Today’s Discussion
• About HireClix
• Diversity Recruiting Today – OFCCP & Diversity Boards
• Understanding the Diversity Candidate Network
• Customized Targeting for Each Organization’s Goals
• Campaign Source Tracking with your ATS
• Questions

3. HireClix – Digital Recruitment Marketing Agency
• Based outside of Boston – Gloucester, MA
• Core Digital Marketing Team from Monster.com
• Consumer Ad Agency Approach Focused on Recruiting
• Independent Advisor – Media & Technology
• Develop Campaigns for Key Recruiting Initiatives
•Diversity, Campus & More
• ATS Analytics Practice – Strategically Leverage Data
• Zealous Service

4. Diversity Recruiting in 2015
Diversity Recruiting Today – OFCCP & Diversity Boards

5. 5
Diversity Recruiting Today - OFCCP
OFCCP Compliance
Compliance = Good
Overall Candidates = Fair
Delivering Diverse Talent = Poor

6. Diversity Recruiting Today – Job Boards
Post and and hope candidates find the site and then find your job…

7. Diversity Job Sites get Fragmented

8. Diversity Sites versus Consumer Site

9. Diversity Sites versus Consumer Site

10. Diversity Sites Rapidly Fragment
Understanding the
Audience:
• Reduce Relevant Visitors
for Geography
• Reduce Relevant Visitors
for Functional Role
• Consider Placement on Site
– Where do my jobs appear?

11. Diversity Sites Rapidly Fragment
Understanding the Audience:
Reduce for Geography
Reduce for Functional Role
Consider Placement on Site
Will Your Job be Seen?
Google Search Metrics –
On average, 71.33% of
searches result in a page one
organic click. On the first
page alone, the first 5 results
account for 67.60% of all the
clicks. Page two and three get
only 5.59% of the clicks.
Source: Moz.com
http://moz.com/blog/google-organic-click-through-
rates-in-2014

12. Diversity Sites Struggle with Volume
Understanding the Audience:
Reduce for Geography
Reduce for Functional Role
Consider Placement on Site

13. Diversity Candidate Network
Proactively targeting diverse candidates where they spend time…
Diversity
Job Sites

14. Diversity Candidate Network Campaign
• Targeted Recruitment Ads Follow the Audience

15. Defining a Targeted Diversity Audience
Target Diversity Goal Target Geography Target by Job Criteria
• Race
• Ethnicity
• Sex
• Veteran
• Etc.
• Select Markets
• Local vs. National
• Campus
• Hyper-targeted
• Functional Area
• Education
• Job Title
• Income Level
• Interests
• Skills

16. Diversity Targeting - Region, Candidate & Website
Targeting by DMA
Targeting by Area Code
Targeting by City & State
Major Media Sites
Diversity TargetingTargeting by DMA

17. Targeting Diverse Tech Talent
Combine Diversity Goal with Functional Area
Functional Job Area

18. Strategically Recruiting Veterans
Making a Push for Hiring Veterans in the Boston area
Estimated
Reach:
50,000

19. 19
DCN – Diversity Recruiting
Branded Recruitment Advertising to Consumers

20. Social Media Ads for Diversity

21. Facebook Advertising for Diversity

22. Facebook Advertising
• Drive Candidates to Specific Roles
• Targeting Based on Job Titles & Competitors + Diversity
Add Diversity Criteria

23. Targeted Diversity Ads on LinkedIn

24. LinkedIn DirectAds for Diversity
• Drive Candidates to Field Opportunities
• Targeting Based on Geography, Job Titles, Relevant Groups, Job
Function, Industries, Skills & Competitors
Add Diversity Criteria

25. Targeting Women in Sales on LinkedIn

26. Tracking Campaigns with your ATS

27. ATS Tracking - Measuring Recruiting ROI
Cost Per Apply
Advertising
Channel
Total Cost Clicks CPC Applies CTA CPA
Quality
Applicants
Quality
Applicant
Conversion
Rate
CPQA
DCN Campaign 1 $17,554.59 3352 $5.20 1,510 4.5% $11.63 87 5.76% $201.78
DCN Campaign 2 $6,236.65 1609 $3.90 513 3.2% $12.16 18 3.51% $346.48
DCN Campaign 3 $2,900.00 175 $1.65 246 14.0% $11.79 16 6.50% $181.25
DCN Campaign 3 $424.07 50 $8.50 13 2.6% $32.62 1 7.69% $424.07
DCN Campaign 4 $621.45 11 $57.00 3 2.8% $207.15 0 0.00% $621.45
DCN Campaign 5 $481.25 167 $2.90 54 3.2% $8.91 0 0.00% $481.25
DCN Campaign 6 $6,808.70 1991 $3.40 505 2.5% $13.48 29 5.74% $234.78
Total $35,026.71 7,356 $4.80 2,844 3.9% $12.32 151 5.31% $231.96

28. Questions?

29. Diversity Candidate Network Pricing
What’s Included….
• Create Customized Diversity Audiences
• Collaborate on Branded Diversity Messaging
• Leverage ATS Tracking
• Measure Results
• Typically $10,000 campaigns
• CPM is typically $10-$50
• Targeted Diversity Impressions 200,000 – 1M

30. Next Steps
• Share Internal Resources used for Diversity Efforts
• Strategic goals, diversity mix by location, EEO reporting
• Support groups, affinity groups, campus efforts, etc.
• Agree on Diverse Candidate Targeting and Goals
• Discuss needs by functional area, geography & diversity goals
• Discuss ‘call to action’ – Apply vs. Talent Community
• Build out DCN Campaign Assets
• Create fully branded diversity recruitment advertising ads
• Establish tracking codes with the ATS
• Measure Results

31. Diversity Targeting by Audience Process
• Identify Diversity Needs in an Organization
• Create Customized Diverse Audiences to Target
• Build Branded Diversity Messaging
• Leverage ATS Tracking
• Measure Results & Optimize the Campaign