Facebook recruiting strategies hire clix - social recruiting series - nov 10th
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Facebook recruiting strategies hire clix - social recruiting series - nov 10th
- 1. Facebook Recruiting Strategies Educational Webinar Series: November 10th, 2011
- 2. What to Expect Today • Quick Intro • Webinar Topics • Facebook Recruiting – It’s Serious, Start Now • Are you Ready for Facebook? • Driving Candidates with Targeted Facebook Ads • Building a Facebook Fan Page Strategy • Facebook for Campus Recruiting • Facebook Recruiting Ecosystem • Q&A • Please Ask Away 2
- 3. Understanding your Core About HireClix Value? • Based outside of Boston, MA – Gloucester, MA – Offices in San Diego, CA & Santa Clara, CA • Digital Recruitment Marketing Experience • Former Monster.com Digital Marketing • Knowledge of Recruiting, Digital Marketing, Communications & Branding • Turn-key Recruitment Marketing Experts • Provide Great Value and Zealous Service 3
- 4. 4
- 5. On Ocean of Passive Candidate… 750M Active Global Users * Facebook.com - July2011 5
- 6. Facebook – It’s Serious 2011 Ad Revenue - $4.05B 6
- 7. Competition will Only Get Tougher 7
- 8. Social Media – Facebook Recruiting • Targeted Ads are Cost Effective • Facebook Fan Pages Build a Talent Network 8
- 9. Rapidly Create Facebook Ads 9
- 10. Targeting Users by Profile Information 10
- 11. Targeting Facebook Ads 11
- 12. Bidding Strategies for PPC Campaigns Facebook Bids & Budgets 12
- 13. Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page 13
- 14. Corporate Page vs. Dedicated Page 14
- 15. Facebook for Your Employment Brand 15
- 16. Common Mistakes using Facebook • No Clear Ownership • Starts & Stops • Job Pollution • No Clear Recruiting Call to Action • Lacks Authenticity 16
- 17. Facebook for Campus Recruiting 17
- 18. Campus Recruiting: Facebook Marketing Facebook Ads combined with Live Event @ MIT Build Brand on Campus Connect with Candidates on Campus Build Campus Career Office Relationship 18
- 19. Facebook Campus Recruiting by the numbers •Date: May 18, 2011 @ MIT – Finals Week •More than 250-300 students braved the rain and came out to the campus event • Food truck sold out in three hours • Facebook ads targeted 480 MIT students •The campaign generated 7,000 impressions on campus •The Facebook ads sparked word of mouth among the students, and many students at the event said they had heard about the food truck through e-mails and texts they received from friends. 19
- 23. Tracking & Reporting = Recruiting ROI • Measure Spend • Tracking for ATS & Google Analytics • Modifying & Optimize 23
- 24. Recruitment Marketing Mix? 24
- 25. Facebook Recruitment Opportunities • Serious Volume of Users • True Passive Candidate Audience • Low Cost Threshold to Start • Sophisticated Targeting for Ads – • Education • Employer • Geography • Interests • Fan Page to Engage Talent Community • Window into Corporate Culture 25
- 26. Go Beyond Job Boards – HireClix • Social Recruiting • Facebook • LinkedIN • Targeted Recruiting Ads • Pay-Per-Click Recruiting • SEO for Recruiting • Content Development 26
- 27. Q&A HireClix Contacts – Scott Ryan – VP Client Services scott.ryan@hireclix.com Kev Wizst – Director of West Coast Client Services kev.wizst@hireclix.com Neil Costa – Founder & CEO neil.costa@hireclix.com www.hireclix.com www.twitter.com/hireclix www.facebook.com/hireclix 27