This document summarizes an educational webinar about pay-per-click (PPC) recruiting. The webinar covers the differences between search engine optimization (SEO) and search engine marketing (SEM), how PPC recruitment marketing campaigns work, bidding strategies for PPC campaigns, and how to track PPC campaigns using applicant tracking systems (ATS). The webinar host from HireClix discusses their experience and services for developing customized interactive marketing approaches and analyzing results to provide value and service to clients.