1.
Customer-centric selling is a sales strategy that eliminates traditional
sales techniques that are concerned with promoting the product in favor
of a more personal approach with customers.

2.
A customer-centric sales approach focuses more on listening,
addressing the needs of customers, asking the right questions,
identifying pain-points, and creating long-lasting relationships. It is a
strategy worth considering in your employee development solutions.

3.
Customer-centric sales means that you engage more fully with your
prospects. Establish yourself as a thought leader and a strategic
resource in their market segment.

4.
The concept of customer-centric sales rests on prioritizing empathy for
the customer above all else. It’s about listening, genuinely
understanding their problems, working out possible solutions, and
showing how your product or service can be the right solution.

5.
Ultimately, customer-centric selling revolves around the idea that
empowering customers is more important than convincing them. You’re
going to be operating based on their needs, sharing ownership in their
chosen solutions and working on their timelines, not yours. Customer-
centric selling is an innovative approach to sales that can greatly
increase your revenues.

6.
Company Sales Mission Statement:
Do you have a company sales mission statement? If not, create one
and keep it simple. People are hit with hundreds of advertising
messages a day, so they don’t want to search through long messages to
determine exactly what you are selling. Keep it short, simple and
attractive.

7.
This will set you apart from your competitors who all have similar
services and products but aren’t putting forth the necessary effort to
attract people’s attention. Your company sales mission statement can
describe your Customer-Centric Sales Strategy.

8.
Create Unique Content:
Online content is a valuable resource for many people. Talented writers
can create short articles using search engine optimization practices.
These articles can pull online traffic to your website that can be turned
into leads and sales. Ensure your content is unique, inviting and
compelling.

9.
Talented writers say that when we substitute the word should with the
word might, people are invited to consider new options. Become a
valuable resource for your customers by making your content the first
place to go for advice, tips and guides.

10.
Ask the Right Questions
Many businesses underestimate the power of questions. If your current
sales pipeline is not what you want, what might you do to strengthen
it? What might you do to move the current prospects to either a yes or
no in the next 30 days? What can you do to speed up closings?

11.
What can be done to improve conversion ratios and close rates? What
might you do differently to stop losing business to the
competition? What can you do to improve the accuracy of your pipeline
forecast? What might you do to exceed your sales growth goals?
Contact us for more discussion of Customer-centric Sales Strategy as
an employee development solution.