Mobile Learning 
D o n e R i g h t 
Volker Hirsch 
! @ v h i r s c h 
European Pirate Summit 
Exec I/O Mobile 
Cologne, 5 ...
Mobile = Bee’s Knees!
Education = Future
Mobile Education = 
Silver Bullet!
Mobile Education = 
Silver Bullet! 
Right?
Education 
(Looking Back)
What Changed?
Remember: 
Sometimes, there are No 
Classrooms!
Mobile 
(Rul e s )
3% 
97% 
Mobile 
No Mobile 
58% 
42% 
Internet 
No Internet 
3 bn users 7 bn connections 
49% 51% Unique Mobile Subscriber...
Everywhere…
Mobile Penetration 
(In % of Population) 
Africa 
Arab States 
APAC 
CIS 
Europe 
Americas 
0 37.5 75 112.5 150 
Source: I...
(Even in Africa…) 
! 
70% mobile penetration TODAY. 
! 
80% smartphone penetration by 
2017. 
! 
TODAY, Nigeria has more m...
For Everyone…
- 75% of Americans use their mobile in the 
bathroom (a/k/a toilet) 
11Mark 2012 
- It takes an average of 26 h for a user...
Building Blocks
1. Design
Focus on the User
Or, simplified: 
gapingvoid.com
Design: 
A) For the Device 
B) For the Type of User 
C) For the Environment
2. Content
Easy, right?
coursera.org
Sooo much Content!
Focus on the User
2. Content 
A) For The Device 
B) For The User 
C) For The Moment
2. Content 
A) For Each Device 
B) For Each User 
C) For Each Moment
Obvious? 
! 
Not for Education!
Think Content in Context 
Source: Sir Ken Robinson
(Not like this)
It’s What’s 
INSIDE! 
Skull of Störtebecker, Pirate. Source: Wikipedia
It’s What’s 
INSIDE! 
And Inside Everyone is 
DIFFERENT 
Skull of Störtebecker, Pirate. Source: Wikipedia
Trouble…
Mobile = Distance
In the Distance… 
1. How do you Motivate? 
2. How do you Respond? 
3. How do you Adapt? 
4. How do you process 
Feedback?
How Do You 
Figure Out What’s 
INSIDE?
Would You Prefer 
This?
Or This?
Need Proof? 
Washington Post, 05/02/2013 
Fast Company, Dec. 2013 
Online Learning Insights, 18/11/2013 
New York Times, 1...
Motivation…
Why is Facebook full of 
motivational quotes???
Why is Facebook full of 
motivational quotes??? 
Because it’s hard!
Extrinsic 
Motivation 
Alan Rickman a/k/a Professor Severus Snape
If you’re going 
through hell, 
! 
keep going! 
Winston Churchill
Mobile is Sensor-Rich 
1. Personal mass media 
2.Always carried 
3.Always on 
4.Built-in billing system 
5.Present at crea...
Mobile is Sensor-Rich 
1. Personal mass media 
Context 
2.Always carried 
3.Always on 
4.Built-in billing for system 
Tool...
Helping you to 
Make it stick!
Use the Power of 
Engagement
NOT (only) this!
Dopamine 
Thanks for the inspiration to this slide, Gabe Zicherman!
Motivation 
Arousal 
Cognition 
Decision-Making 
Reward
Perfect for 
Education!
With Him? 
Mmmh, maybe when he’s in the room…
Intrinsic 
Motivation
Solution:
Solution: 
! 
1) Become a Monk
Solution: 
! 
! 
2) Or don’t…
Solution for the 
Rest of Us…
Homework
Autonomy 
Mastery 
Purpose 
(Intrinsic)
Infographic by Huddle
Infographic by Huddle
Center 
Everything 
around the 
Intrinsic 
Motivation of the 
User!
Feedback Loops… 
So you Know…
…What’s INSIDE! 
Skull of Störtebecker, Pirate. Source: Wikipedia
Note: Complexity
Complexity in the 
Education 
System… 
gapingvoid.com
Caveat Emptor* ! * Buyer beware
Intricate Patterns
Revision Time! 
1. User-Centric Design 
2. User-Centric Content 
3. Relevant Context 
4. Intrinsic Triggers 
5. Feedback L...
You’re There!
Thank You! 
+44 7843 599 678 
@vhirsch 
me@vhirsch.com
Mobile Learning - Done Right
Mobile Learning - Done Right
Mobile Learning - Done Right
Mobile Learning - Done Right
Mobile Learning - Done Right
Mobile Learning - Done Right
Mobile Learning - Done Right
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Mobile Learning - Done Right

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These are the slides to my keynote on "Mobile Learning - Done Right", delivered at the Exec I/O Mobile event of the European Pirate Summit in Cologne on 5 September 2014.

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Mobile Learning - Done Right

  1. Mobile Learning D o n e R i g h t Volker Hirsch ! @ v h i r s c h European Pirate Summit Exec I/O Mobile Cologne, 5 Aug 2014
  2. Mobile = Bee’s Knees!
  3. Education = Future
  4. Mobile Education = Silver Bullet!
  5. Mobile Education = Silver Bullet! Right?
  6. Education (Looking Back)
  7. What Changed?
  8. Remember: Sometimes, there are No Classrooms!
  9. Mobile (Rul e s )
  10. 3% 97% Mobile No Mobile 58% 42% Internet No Internet 3 bn users 7 bn connections 49% 51% Unique Mobile Subscribers No Mobile Source: GSMA, Internet World Stats
  11. Everywhere…
  12. Mobile Penetration (In % of Population) Africa Arab States APAC CIS Europe Americas 0 37.5 75 112.5 150 Source: ITU
  13. (Even in Africa…) ! 70% mobile penetration TODAY. ! 80% smartphone penetration by 2017. ! TODAY, Nigeria has more mobile subscribers than Germany (175m vs. 113m). Sources: GSMA, ITU, BNA Informa, NCC Informa, MobiThinking
  14. For Everyone…
  15. - 75% of Americans use their mobile in the bathroom (a/k/a toilet) 11Mark 2012 - It takes an average of 26 h for a user to report a lost wallet but only 68 minutes to report a lost mobile. Unisys Survey - 15% of Americans have answered their mobile whilst having sex. Wilson Electronics 2010 - Students would rather give up sex and coffee than their smartphone. Aruba Networks 2014
  16. Building Blocks
  17. 1. Design
  18. Focus on the User
  19. Or, simplified: gapingvoid.com
  20. Design: A) For the Device B) For the Type of User C) For the Environment
  21. 2. Content
  22. Easy, right?
  23. coursera.org
  24. Sooo much Content!
  25. Focus on the User
  26. 2. Content A) For The Device B) For The User C) For The Moment
  27. 2. Content A) For Each Device B) For Each User C) For Each Moment
  28. Obvious? ! Not for Education!
  29. Think Content in Context Source: Sir Ken Robinson
  30. (Not like this)
  31. It’s What’s INSIDE! Skull of Störtebecker, Pirate. Source: Wikipedia
  32. It’s What’s INSIDE! And Inside Everyone is DIFFERENT Skull of Störtebecker, Pirate. Source: Wikipedia
  33. Trouble…
  34. Mobile = Distance
  35. In the Distance… 1. How do you Motivate? 2. How do you Respond? 3. How do you Adapt? 4. How do you process Feedback?
  36. How Do You Figure Out What’s INSIDE?
  37. Would You Prefer This?
  38. Or This?
  39. Need Proof? Washington Post, 05/02/2013 Fast Company, Dec. 2013 Online Learning Insights, 18/11/2013 New York Times, 10/12/2013 higheredstrategy.com, 18/11/2013
  40. Motivation…
  41. Why is Facebook full of motivational quotes???
  42. Why is Facebook full of motivational quotes??? Because it’s hard!
  43. Extrinsic Motivation Alan Rickman a/k/a Professor Severus Snape
  44. If you’re going through hell, ! keep going! Winston Churchill
  45. Mobile is Sensor-Rich 1. Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008
  46. Mobile is Sensor-Rich 1. Personal mass media Context 2.Always carried 3.Always on 4.Built-in billing for system Toolbox 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008
  47. Helping you to Make it stick!
  48. Use the Power of Engagement
  49. NOT (only) this!
  50. Dopamine Thanks for the inspiration to this slide, Gabe Zicherman!
  51. Motivation Arousal Cognition Decision-Making Reward
  52. Perfect for Education!
  53. With Him? Mmmh, maybe when he’s in the room…
  54. Intrinsic Motivation
  55. Solution:
  56. Solution: ! 1) Become a Monk
  57. Solution: ! ! 2) Or don’t…
  58. Solution for the Rest of Us…
  59. Homework
  60. Autonomy Mastery Purpose (Intrinsic)
  61. Infographic by Huddle
  62. Infographic by Huddle
  63. Center Everything around the Intrinsic Motivation of the User!
  64. Feedback Loops… So you Know…
  65. …What’s INSIDE! Skull of Störtebecker, Pirate. Source: Wikipedia
  66. Note: Complexity
  67. Complexity in the Education System… gapingvoid.com
  68. Caveat Emptor* ! * Buyer beware
  69. Intricate Patterns
  70. Revision Time! 1. User-Centric Design 2. User-Centric Content 3. Relevant Context 4. Intrinsic Triggers 5. Feedback Loops
  71. You’re There!
  72. Thank You! +44 7843 599 678 @vhirsch me@vhirsch.com

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