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Tips for Marketing Food Products Online Learn how to to earn outsized returns on your online traffic efforts Download at  Tayde Aburto, Co-Founder, Hispanic Chamber of E-Commerce
Internet Marketing Strategy
[object Object]
Market Analysis
Competitor Analysis
Operations
Financial Statements,[object Object]
Who specifically is your competition? ,[object Object]
 Indirect competition
Future competitionTake your time to look-up your competition and see what they are offering
Website
Critical Elements ,[object Object]
Presence – Easy to find & easy to navigate
Products – Showcase what you sell
Customer Service
Speed – Website loads fast
Optimized – Search engine friendly,[object Object]
Search Engine Optimization
How Search Engines Work More than 3 billion searches/day on Google
SEO Pyramid SOCIAL LINK BUILDING ACCESSIBLE & QUALITY CONTENT KEYWORD RESEARCH & TARGETING
Keyword Research Use EXACT match BUhttps://adwords.google.com/select/KeywordToolExternal
“cazo bowl for carnitas”
Content
Hispanic Chamber of E-Commerce Articles, social media profiles, videos, etc. driving traffic to the site
Tips for Creating Content ,[object Object]
Top 10 List
Opinion
Case Study
Q & A
Interview,[object Object]
Blogging
http://www.tumblr.com Super easy to create a blog and to manage it!
http://www.wordpress.org Powerful web software to create your website or blog!
Social Media
Jump On! Social Media Bandwagon
Social Media 101 - Pay attention to the conversations happening around your business. - Listen for the moments when people not only need help, but are specifically asking for it.
http://www.knowem.com/ Easy way to create your social media profiles
http://www.hootsuite.com/ Manage multiple social media profiles

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Tips for Marketing Food Products Online