Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
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SOCIAL MEDIA
ADVANCED CAREER SEMINAR
RETURN ON ENGAGEMENT CONTENT STRATEGY
TECHNIQUES FOR DIGITAL MARKETING
2.
3.
4. THE EVOLUTION OF ADVERTISING:
http://mashable.com/2011/12/26/history-advertising/?awid=5407140804723571552-3344
12. Need to interact is
built in our DNA
We re biologically programmed as
social creatures
13. Brave enough to
engage ?
• Brand consistency
• Culture boundaries
• Content diversity
• Post formatting
• Integrated technology
• KEEP AN OPEN MIND!
14.
15.
16.
17.
18. 1-Website without link to
Twitter account
2- Unify your digital identity
3- Make sure all your links
are functioning
4- It’s Facebook not Face
Book
19. 5- Don’tTweet like a Machine
Social Media is all about creating interactive
medium for conversations between people
to people or, brands to customers. The more
you are human , the more you will be loved.
6- Don’t Go DigitalWithout
Strategy
I think the content strategy for Egypt Tourism
Authority should be enhanced and the step
one to make it more impactful it to set goals
and develop a tactical plan to achieve this
goals. Also an ongoing measurement for the
deployed tactics will be very helpful to
sharpen the results.
20.
21. Strategy without tactics is the
slowest route to victory.
Tactics without strategy is the
noise before defeat.
-Sun Tzu
26. Top 10 Most Facebook-Addicted
Countries on Facebook
Pages in Egypt publish 380 posts on
average per Page per month; however,
they have almost 6X fewer Pages
registered than in Brazil and almost 8X
less than in the United States.
27. There are 63% male users and 37%
female users in Egypt
The largest age group is currently18-24,
followed by the users in the age of 25-34.
46. 2 Articles published about the story on Digibuzz and Think Marketing Magazine
6 Brands
100%
Nola Cupcakes and McDonald’s:
Shall We Wait for Something
Official Soon?
This would be the most delicious
conversation on Twitter in 2014
73 11 1 00 1732 155 2 2 1
ROE Effect Summarized
positive sentiment feedback
on Twitter
Joined the party on
Facebook and Twitter
1317%Increase in organic [un-paid] mentions ratio
for Nola Cupcakes brand name on Twitter on
28 Jan 2018
47. Top 5 Factors That Drive People To Share Content With Their Social
Networks:
1-Laughter
If something makes you laugh, you want to make other laugh. Therefore, you post the content to your Facebook wall or to
your Twitter account to make your friends laugh and put a smile on their faces. After all, laughter makes us feel good so why
not spread the love?
2-Inspiration
It could be artistic inspiration, a motivational speech, or an idea that inspires us to spread love and happiness throughout
our communities. A good example is how Coca Cola Egypt campaign boom on Social Media #etganen
3-Originality
When people see something creative and original they are also likely to want to share it.
4-Shock
It follows the fact that when something gets a strong reaction out of people they want to share it with others, to see if the
other people have similar strong reactions.
5-Nostalgia
One of the biggest factors that gets people to share web content with their friends in social networks is nostalgia. Just like
how Pepsi and Chipsy played this game of bringing the most famous Ramadan characters to Pepsi Ramadan 2013 Film
48. Share 1 new information?
Not more than 140 Character- feel free to use hash-tags
61. #شجع_حلمك#Shagga3Helmak
The first & fastest Arabic video to reach 1 million views within ONE DAY only!
1,862
2,980
Coca Cola Official #WorldCup2014 Anthem
Tweets included the English
hashtag #Shagga3Helmak
2455
Mentions for the Arabic
hashtag #شجع_حلمك
Views per hr on Official YouTube
channel [ Last update till 17 April ]
778,061
Impressions on Twitter
till 17Apr.
67,501
Average accounts
reach till 17Apr.
99,527
Impressions on Twitter
till 17Apr.
55,191
Average accounts
reach till 17Apr.
71. Please contact us for more info!
info@thinkmarketingmagazine.com
002-0100-441-9969
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