17. PPC
•Start small, be specific
•Competitor research – find your USP
•Targeted landing pages
•Allocate a budget month 1 and stick to it!
•Think about the buying cycle (last click!)
18. SEO
• Structure, content & links
• Research your keywords & focus (PPC can help)
• Get your local listings sorted – Google Places
• Submit to Google products/base
• Start your own link building (partners/suppliers)
• Social Media & Community engagement will be
key
• Make the most of SEOmoz
19. Social Media
• Choose a name and bag it! (example)
• Community engagement
• Monitoring (Radian 6/Sysomos/Google alerts)
• Think about website content (many benefits)
• Think about useful resources – Race planner for Martin?
•Blog/Content – promote through social media
21. Social Media
• Choose a name and bag it! (example)
• Community engagement
• Monitoring (Radian 6/Sysomos/Google alerts)
• Think about website content (many benefits)
• Think about useful resources – Race planner for Martin?
• Infographics?
•Blog/Content – promote through social media
22. Twitter
• Get on with it!!!
• Fully complete your profile (including image)
• CoTweet – multiple supporters
• TweetDeck – Good single user tool
• Backtweets.com – who is linking through
twitter?
•Great way of finding people to engage with
• Start following your target market
• Look for and target key influencers
• Competitions
• Talk about what you know
• Think about your style (Smart casual?)
24. Facebook
• Make the most of the demographic targeting
• Test different images, ad text and bespoke landing pages
• Adverts can be removed suddenly with negative feedback
– have others ready
27. Mobile
• Get the basics rights (can you view the site?)
• Think about click to call
• Remember to consider Twitter as part of mobile
• Be realistic!