A description of my services for hospitality companies.

1. Hospitality Services
Creative marketing strategy for hotels, restaurants, and wineries

2. menu
Interactive p. 3-6 Speaking p. 13-14
Sales Team Help p. 7-10 Consulting p. 15-16
Copywriting p. 11-12 Examples p. 17-20

3. interactive
social media | online reputation management | blogs

4. social media package
I’ll manage Facebook and Twitter on a continuing basis. We’ll work together to develop
timely content that keeps your fans and followers engaged without turning them off.
The Content Bank – A 10-15 page bank of material to be used to supplement promotional
postings.
Messaging Calendar – A regular calendar of topics and promotions to use as content, so
that your posts are targeting specific revenue goals rather than just random updates.
The Weekly Update – A weekly worksheet and/or phone meeting to fill me in on what’s
happening.

5. protect your rep
I’ll respond to online reviews on your behalf within 48 hours of posting and provide continued
monitoring to identify trends.
Online Reputation Deep Dive – Detailed analysis of business and up to four competitors as
they appear on all online review sites and social media channels, with ideas for next steps.
Response Templates – A set of templates written in the appropriate brand voice designed
to address most common complaints.
Internal Promotion – Branded materials for an in-house campaign to focus associates on the
need to drive online review site scores with excellent service delivery.

6. blogging
I’ll help you launch a blog, from title to post, and work with vendors to make it happen.
Identity Development – A title and/or tagline; an identity statement that can be used as the
blog’s About page; and a style guide that will codify what is on- and off-brand for the blog.
Editorial Calendar – A monthly calendar of topics to use as content and a list of suggested
regular columns and features.
Editorial Coordination – Copy-editing and coordination of posts, including identifying
appropriate images.

7. sales team help
bench strength shop calls| interim dosm | competitive analysis

8. bench strength shops
Have you ever wished you could be a fly on the wall of a potential hire’s office so you could
observe what really happens when a client calls? Whether you are filling a position or trying
to get ahead of team attrition, I will contact competitor sellers to identify strong candidates
for your openings. Based on the parameters you specify, I will execute detailed shop calls
and follow up with a written report and recommendations.

9. interim dosm
I will act as your interim Director of Sales and Marketing, overseeing the day-to-day
operations of the sales team, including:
• Maintaining existing business relationships.
• Driving sales solicitation and production.
• Mentoring staff members.
• Working collaboratively with GM and other departments.
• Leading or attending meetings as outlined by GM/ownership.
• Monitoring sales productivity and pace.
• Creating and implementing action plans to impact need areas.

10. crush the competition
I’ll monitor the way you and your competitors appear online, identifying trends and new
developments from both the consumer and corporate perspectives. Sites to be monitored
include:
Blogs Travelocity
Twitter Expedia
Facebook Hotels.com
Corporate Website Priceline
TripAdvisor Yelp
Orbitz FlyerTalk

11. copywriting
website| email marketing | collateral

12. options
Website Copy Package
Includes unlimited creative work, editorial reviews, and number of pages. I’ll start from
scratch or use what you have to create a website that truly represents your brand and image
to visitors.
Blog Package
Includes four blog posts per month with unlimited creative work, editorial reviews, word count,
and image selection.
Small Bite Package
If you need less than what I’ve listed above, copywriting is available at an hourly rate.

13. speaking engagements
workshop| panel discussion| keynote

14. topics
• LinkedIn for Hotel Sellers •Hit the Road: Travel Trends in
Social Media
•Ideation: 50 Blog Topics in Two
Hours or Less • Maximizing Online Reviews
•Interactive Launch: How to Use Tech •Under the Radar: How Ignoring
for Opening Online is Undermining Your Business
{additional & custom topics available upon request.}

15. customized marketing consulting
launch| transition| acquisition

16. offerings
As a full-service marketing consultancy and hospitality resource, I am open to all kinds of
projects. Some past consulting assignments:
• Creating a pre- and post-opening marketing plan for a new café.
• Analyzing group buying sites for profitability and ROI.
• Completing annual budget for a hotel after an ownership change.
• Writing staff manuals for servers and culinary staff.
• Establishing SOPs for a hotel sales team after a management transition.
Please contact me directly to discuss these types of projects.

17. case studies & examples
napa hotel | florida restaurant | boston hotel

18. napa hotel
With changes in both ownership and management, this small property needed a new identity
on the web. We created custom trip planners with insider tips for different traveler personas.
dog lover
frugalista
napa native
sipper
thrill seeker

19. florida restaurant
{2009} Special Events via Facebook
April 14 0 fans Sept. Wine Tasting: Strongest revenue
April 16 296 fans performance ever
May 25 463 fans Nov. Cooking Demo: Sold out event; sold highest
July 15 655 fans amount of retail product ever
Oct. 6 923 fans
Dec. 3 1009 fans
{a grassroots campaign fit with the
{2010}
restaurant’s brand. using facebook drove
Dec. 31 1,979 fans results.}

20. boston hotel
Campaign started in August Results as of November
{increased ranking ten places in four months}

21. 404.964.5765
susan.barry@hive-marketing.com

22. thank you
© 2011 hive marketing | all rights reserved