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A Puzzle  Called  PharmaSim Team 02 Kevin Albright Nikita Handa Henry Jenkins Senh Lam Clark Li
“No Dollar Left Behind” Sales ,[object Object]
Maintained at least 20% lead in primary channels.
Average Sales / Salesperson:
Round 4: 	$3.2 million
Round 10:	$5.3 millionPromotion ,[object Object]
Coupon programs generally paid for themselves in about 2-3 rounds.
Did not see much impact from trials or co-op advertising.,[object Object]
Tailored the message for the appropriate demographic and product benefits.
Lost sight of advertising arms race vs. Besthelp in round 8, fixed in rounds 9+.(Robbed Peter to pay Paul).,[object Object]
Groceries and chain drugstores were biggest winners.
Mass merchandisers never grew bigger than independent drugstores.
Independent drugstores were never entirely lost because of wholesalers.,[object Object]
Overlay of prices: Rounds 4, 7, 10
Overlay of prices: Rounds 4, 7, 10

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