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SMEI Social Media Roadshow Presentation

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Heidi Sullivan
Heidi Sullivan

SMEI Social Media Roadshow presentation, "How marketers can find and engage customers with real influence using social technologies" presented by Heidi Sullivan & Jay Krall of Cision.

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Coming out of your shell How marketers can find and engage customers with real influence using social technologies March 25, 2009 Heidi Sullivan, Director of Media Research, Cision US Inc. Jay Krall, Manager of Internet Media Research, Cision US Inc.
Using social media to connect with consumers & professionals ,[object Object],[object Object],[object Object],[object Object]
Social Media Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Microblogging & Lifestreaming: Where do I start? Measured by their Unique Visitors, here’s what the major services look like roughly in proportion. But is Facebook the best place to find your target community? Depends. 65 million 4 million 220,000 10,000
Social News Sharing
SEO Benefits of Social Media ,[object Object],[object Object],[object Object],[object Object]
Getting the most out of ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ I’ve got blogs whose target audience is 100 people – the right 100 people.” Chris Anderson, The Long Tail Social Metrics
How to Find 10 Blogs Relevant to Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Two-mile-high urban termite mound to house planet's swarming humanity
 
 
Social Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Private Social Networks ,[object Object],[object Object],[object Object],[object Object],Source: Communispace
Free Social Networks & Survey Tools Networks can be private but you must recruit on your own Surveys are public and work well across multiple networks
The Concept of Inbound Marketing Source: Hubspot.com
Inbound marketing…how’s that different from search optimization? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Content ,[object Object],[object Object],[object Object]
Producing Content The Mayo Clinic YouTube Channel ► 300 Videos Uploaded ► Patient Testimonials, health tips ► 180,000 Views, nearly 700 views per video ► Medical research news
Content can be viral & fun Fiskars’ Fisk-A-Teers Roomba on YouTube
Coming out of your shell How marketers can find and engage customers with real influence using social technologies March 25, 2009 Heidi Sullivan, Director of Media Research, Cision US Inc. Jay Krall, Manager of Internet Media Research, Cision US Inc.

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SMEI Social Media Roadshow Presentation

  • 1. Coming out of your shell How marketers can find and engage customers with real influence using social technologies March 25, 2009 Heidi Sullivan, Director of Media Research, Cision US Inc. Jay Krall, Manager of Internet Media Research, Cision US Inc.
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  • 4. Microblogging & Lifestreaming: Where do I start? Measured by their Unique Visitors, here’s what the major services look like roughly in proportion. But is Facebook the best place to find your target community? Depends. 65 million 4 million 220,000 10,000
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  • 8. “ I’ve got blogs whose target audience is 100 people – the right 100 people.” Chris Anderson, The Long Tail Social Metrics
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  • 10. Two-mile-high urban termite mound to house planet's swarming humanity
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  • 15. Free Social Networks & Survey Tools Networks can be private but you must recruit on your own Surveys are public and work well across multiple networks
  • 16. The Concept of Inbound Marketing Source: Hubspot.com
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  • 19. Producing Content The Mayo Clinic YouTube Channel ► 300 Videos Uploaded ► Patient Testimonials, health tips ► 180,000 Views, nearly 700 views per video ► Medical research news
  • 20. Content can be viral & fun Fiskars’ Fisk-A-Teers Roomba on YouTube
  • 21. Coming out of your shell How marketers can find and engage customers with real influence using social technologies March 25, 2009 Heidi Sullivan, Director of Media Research, Cision US Inc. Jay Krall, Manager of Internet Media Research, Cision US Inc.