This document provides an overview and comparison of Yahoo! Web Analytics and another analytics tool. It summarizes Yahoo! Web Analytics features such as account setup, data collection, customization options, dashboards, reports, filtering, segmentation, path analysis, and privacy controls. The document also outlines an upcoming event on digital analytics and links to related resources.
2. AGENDA 19:00 – 19:30 Reception Open 19:30 – 19:45 Update on Web Analytics Wednesday 19:45 – 20:45 Yahoo! Web Analytics 20:45 – 21:15 Q&A 21:15 – 22:00 Networking
3. Connect with Us @hkwebanalytics hongkongwebanalytcs.com facebook.com/hkwebanalytics @hkwebanalytics @hkdaa hkdaa.org facebook.com/daa.hk @digitalytics digitalanalytics.asia facebook.com/digital.analytics
4. This month update Digital Analytics Survey 2011 – http://bit.ly/HKDAA Web Analytics Association 2011 Outlook Release Asia Digital Analytics Summit – Open registration Google Plus launch (Business profile coming soon) Google Analytics (WebMaster & Social Media Integration)
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6. Yahoo Web Analytics DATA OWNERSHIP AND PRIVACYhttp://wam.typepad.com/wam/2010/11/google-analytics-and-yahoo-analytics-privacy-data-ownership-and-data-expiration-with-the-office-of-management-and-budget.html COMAPARSION: http://www.webanablog.com/2010/01/07/omniture-google-yahoo-analytics-comparison/ Insight comparison http://www.slideshare.net/insightr/insightr-insite-comparing-free-analytics-visual
7. Yahoo Web Analytics Yahoo! Web Analytics is a highly customizable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers.