Cultural Heritage Tourism in Minnesota

1. CULTURAL HERITAGE
TOURISM WORKSHOP
Creating Experiences
to Draw in New Customers
(and Keep Your Old Ones)
Minnesota History Center
Saint Paul, MN
Monday October 5, 2009

2. About us...
Group Travel Magazine

3. We’ve Grown...
Innovative Tourism Marketing
Itineraries Minnesota
Travel Companion
Itineraries, Inc.
Explore Southern Minnesota
Visitors Guide
Itineraries, Inc.
www.onlinevisitorguides.com

4. WE ALL KNOW CULTURAL HERITAGE IS AN
IMPORTANT COMPONENT OF TOURISM...
The National Trust’s definition of cultural heritage
tourism is:
“traveling to experience the places and activities
that authentically represent the stories and people of
the past and present. It includes historic, cultural
and natural resources."

5. PARTNERING & PACKAGING = PROFITS
LET’S TALK ABOUT
1. PARTNERING
2. PACKAGING
3. ITINERARIES

6. WHY YOU WANT TO
PARTNER...
• Making The Target Bigger
• Giving More Reasons to Come
• May Save on Advertising Dollars

7. WHY YOU WANT TO
PACKAGE...
• Adds Value For Your Customer
• One Stop Shopping
• Win Win for Everyone

8. AND ITINERARIES...
Why?
• Longer Stays....

9. SOME SAMPLE ITINERARIES...
For both leisure and group packaging include:
- Community
- Multi-community
- Hub & Spoke / Corridor
- In-house
!

10. HOW DO YOU BEGIN?
Take Action:
! - Identify your target customers
! - Look for new packaging and itinerary ideas
! - Contact potential partners and put your ideas in motion
! - Think outside the box

11. EXAMPLES TO CONSIDER
PACKAGE:
- Festival + Evening Event
- Attraction + Hands-on, Experiential
- Shopping / Antiquing + Dining
- Performances /Theater + Hotels
- Recreation (Parks, Trails, Biking, Birding, Hunting, Fishing)
!

12. LOOK AROUND THE ROOM...
DO YOU SEE ANY PARTNERS?

13. Create a new partnership today?

14. LETS DEVELOP A PACKAGE
DIVIDE INTO GROUPS:
! - SET GOALS BASED ON THE PARTNERS IN YOUR GROUP
! - DETERMINE WHAT YOU WANT TO ACCOMPLISH, AND THEN... !
! - BUILD ONE PACKAGE AND ONE SAMPLE ITINERARY.

15. DISCUSSION
(Tell us what your group came up with)

16. - TODAY PICK ONE NEW PARTNER -

17. NOW LET’S GO OUT AND BE
LEADERS!
THANK YOU.